# Pay Theory

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pay-theory

- Industry: Financial Services
- Headquarters: Cincinnati, US
- Website: www.paytheory.com
- Latest round: Seed (Aug 1, 2021)
- Investors on record: 3

## About

Founded in 2018 and based in Cincinnati, Ohio, Pay Theory Inc. delivers specialized payment solutions for SaaS platforms in critical sectors like education, healthcare, and childcare, enhancing transaction efficiency with embedded payment technologies.Pay Theory Inc. provides payment processing solutions specifically designed for SaaS platforms in essential industries. Founded in 2018 in Cincinnati, Ohio by Joe Miramonti, the company has secured funding through 2 deals, raising a total of USD 0.35 mn. The most recent deal occurred in August 2021, led by LOUD Capital, which enabled further development of their services. Miramonti has a history of founding ventures, though further details on his prior companies are not specified.Pay Theory specializes in offering tailored payment solutions for Software as a Service (SaaS) platforms in "Must-Pay" sectors like education, healthcare, and childcare. Their core services include embedded payments that integrate into existing workflows, enabling businesses to manage payments seamlessly. This approach addresses visibility challenges in sub-merchant transactions and supports a flexible payment data architecture, thereby improving client user experiences. The Merchant Hierarchy feature allows clients to analyze transactions across multiple merchant accounts while maintaining a secure, isolated environment for each client, enhancing performance and security.Pay Theory generates revenue by providing payment processing services to SaaS partners, enabling them to integrate payment functionalities directly into their platforms. The company’s structure allows for revenue sharing opportunities, where partners earn a portion of the fees generated from transactions. With features like recurring payments and customizable invoicing, clients benefit from enhanced transactional capabilities. Pay Theory's flexible and transparent pricing model allows clients to choose between bundled services or cost-plus pricing strategies, aligning with their operational needs.In August 2021, Pay Theory Inc. raised USD 0.35 mn in a funding round led by Zeal Capital Partners, with participation from Gaingels Syndicate and Sica Ventures LLC, among individual investors. This funding is anticipated to facilitate the development of new product offerings and support the company's strategic initiatives targeting expansion into additional markets and geographic regions. Specific details on future products have not been disclosed, but the company aims to leverage this funding to enhance its service capabilities and operational reach.

## Funding rounds

- Seed, Aug 1, 2021 — Gaingels, Zeal Capital Partners, Sica Ventures

## Investors

- Gaingels (https://capitalatlas.ai/funds/gaingels) — Seed
- Zeal Capital Partners (https://capitalatlas.ai/funds/zeal-capital-partners) — Seed
- Sica Ventures (https://capitalatlas.ai/funds/sica-ventures) — Seed