# Pavlok

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pavlok

- Industry: Electronics
- Headquarters: Boston, US
- Website: www.pavlok.com
- Total disclosed funding: $0.2M
- Latest round: Seed (Sep 1, 2013)
- Investors on record: 1

## About

Pavlok delivers innovative wearable technology that aids users in breaking bad habits and enhancing productivity through a combination of aversion techniques and behavioral science.Pavlok, headquartered in Boston, US, specializes in wearables that help users alter their habits. Founded by Maneesh Sethi, the company raised USD 200,000 in a Seed round from Bolt in April 2015, marking it as the only investment targeted at the company. Maneesh Sethi, also the CEO, has a background as an entrepreneur, although other ventures were not specified.Pavlok specializes in innovative wearable technology designed to help users break bad habits and enhance their overall productivity. The company's core product offerings include the Shock Clock MAX, Pavlok Smart Ring, and various iterations of the Pavlok wristband. These devices utilize aversion technology combined with behavioral science principles to deliver sensory stimuli, such as vibrations or mild electric shocks, to reinforce positive behaviors and discourage negative habits. Users engage with these devices primarily through a corresponding mobile app that tracks daily habits, sleep cycles, and provides insights to optimize personal growth. Pavlok's products cater to a diverse clientele from various global markets, including North America, Europe, and Asia, targeting individuals seeking to improve their routines and achieve specific lifestyle changes.Pavlok generates revenue through direct-to-consumer sales of its wearable products and mobile app subscriptions. The pricing structure features individual items sold such as the Shock Clock MAX and Pavlok wristbands, complemented by a rental option for the Pavlok 2 device. Customers can purchase these products outright or engage in rental agreements, contributing to a recurring revenue model that supports ongoing customer engagement. The company also offers premium features and integrations through its app, which may enhance user experience and retention. Revenue is further supported by participation in community challenges and rewards that encourage users to engage with the Pavlok ecosystem, fostering a vibrant user community centered on personal improvement.Pavlok aims to expand its product line and market reach in the coming years. Although specific product launches were not detailed, recent funding will likely assist in the development of new wearable technologies. The company is focused on increasing its presence in North America, Europe, and Asia, leveraging the funds raised in the Seed round from Bolt to bolster these initiatives. Recent funding will support Pavlok's growth strategy as they seek to enhance user engagement and develop additional features for their existing product lines.

## Funding rounds

- Seed, Sep 1, 2013, $0.2M — Bolt

## Investors

- Bolt (https://capitalatlas.ai/funds/bolt) — Seed