# Patternsnap

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/patternsnap

- Industry: Software
- Headquarters: Wellington, New Zealand
- Website: www.patternsnap.com/
- Latest round: Seed (Mar 1, 2017)
- Investors on record: 1

## About

Founded in 2012 and based in Wellington, New Zealand, Patternsnap operates as a digital interior design sample library. In March 2017, Patternsnap raised seed funding led by investor Enterprise Angels. The firm as of January 2025, is led by its founder and CEO, Virginia Fay.

Patternsnap specializes in virtual visualization tools for the home design and construction industry. The company's flagship product, Virlette, provides an interactive platform that allows users like retailers, manufacturers, architects, designers, and real estate professionals, to virtually experiment with various design elements—such as paint colors, flooring, wallpaper, and upholstery—within realistic 3D room models. By helping customers visualize their selections at scale and in different lighting conditions, Virlette minimizes guesswork, reduces stress, and accelerates decision-making for interior design projects.

Revenue is generated through software licensing, available in various plans for different business sizes, with additional revenue from premium services like VR experiences.

## Funding rounds

- Seed, Mar 1, 2017 — Enterprise Angels

## Investors

- Enterprise Angels (https://capitalatlas.ai/funds/enterprise-angels) — Seed