# Pattern89

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pattern89

- Industry: Software
- Headquarters: Indianapolis, US
- Website: www.pattern89.com
- Total disclosed funding: $2.3M
- Latest round: Seed (Jun 6, 2017)
- Investors on record: 2

## About

Pattern89, Inc. is a US-based AI-driven marketing technology firm that specializes in optimizing social media advertising through data analysis, enabling users to enhance campaign performance and creativity.Founded in 2016 in Indianapolis, US, Pattern89, Inc. provides an innovative platform that analyzes social media ad campaigns, offering insights for improved marketing strategies. The company was acquired by Shutterstock in July 2021, with undisclosed financial terms, after a successful series of funding rounds that included notable investors such as High Alpha Capital and Elevate Ventures. The firm's co-founders include Eric Tobias, Jeff Cunning, and R. J. Talyor, who also serves as the CEO.Pattern89 offers a sophisticated AI platform that helps marketers optimize social media advertising campaigns. By leveraging data analytics, the platform provides actionable insights to enhance ad performance and engagement. Their services cater to a wide range of businesses, from small enterprises to large corporations, supporting diverse marketing strategies across various industries.Pattern89's revenue model is built on providing subscription-based access to its AI analytics platform. Clients benefit from tailored insights that streamline their advertising efforts, ensuring their investments yield the best possible results and reach their target audiences effectively.Following its acquisition by Shutterstock in July 2021, Pattern89 plans to leverage additional resources to expand its product offerings and enhance its AI capabilities. The company is set to introduce new features aimed at improving user experience and effectiveness in social media marketing. Furthermore, Pattern89 is targeting expansion into international markets, with initiatives planned for 2023 to increase its footprint in Europe and Asia. The recent funding from Shutterstock will be utilized to support these growth strategies, ensuring that Pattern89 remains at the forefront of marketing technology.

## Funding rounds

- Seed, Jun 6, 2017, $2.3M — High Alpha, Router Ventures

## Investors

- High Alpha (https://capitalatlas.ai/funds/high-alpha) — Seed
- Router Ventures (https://capitalatlas.ai/funds/router-ventures) — Seed