# Pattern

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pattern

- Industry: Marketing/Advertising
- Headquarters: Lehi, US
- Website: www.pattern.com
- Total disclosed funding: $277M
- Latest round: Series B (Oct 6, 2021)
- Investors on record: 5

## About

Based in Utah, US, and founded in 2013 by David Wright, and Melanie Alder, Pattern Inc. develops an AdTech platform that enables organizations and businesses within the e-commerce sector to accelerate its brand on digital marketplaces. In October 2021, Pattern Inc. raised USD 225 million in growth capital financing led by Knox Lane, with participation from Ainge Advisory, Carlson Private Capital Partners, Duchossois Capital Management, and KSV Global. The growth capital financing values Pattern Inc. at USD 2 billion pre-money and has raised a total of USD 277 million in funding. as of October 2021, Co-founder Mr. David Wright is the CEO of Pattern Inc.

Pattern Inc.’s solutions include insights and reporting, advertising and SEO, creative strategy, brand protection, logistics and fulfillment, global marketplace management, and e-commerce consulting for multiple brands, such as Amazon, Walmart.com, eBay, Tmall, JD.com, Direct to Consumer, MercadoLibre, Target+, Google Shopping, Zalando, and noon. The company operates in various regions, such as North America, Europe, Asia, Latin America, MENA, Australia, and India. In addition, Pattern Inc. offers consulting services, global marketplace management, brand control, creative services, and predictive software.

Pattern Inc. plans to use its proceeds from October 2021 funding to further accelerate its technology and intelligence services while expanding its global offering.

## Funding rounds

- Series B, Oct 6, 2021, $225M — Duchossois Capital Management, Ainge Advisory, Carlson Private Capital Partners, Knox Lane, KSV Global
- Series A, Aug 11, 2020, $52M — Ainge Advisory, Duchossois Capital Management, Carlson Private Capital Partners, KSV Global

## Investors

- Ainge Advisory (https://capitalatlas.ai/funds/ainge-advisory) — Series A, Series B
- Duchossois Capital Management (https://capitalatlas.ai/funds/duchossois-capital-management) — Series A, Series B
- Carlson Private Capital Partners (https://capitalatlas.ai/funds/carlson-private-capital-partners) — Series A, Series B
- KSV Global (https://capitalatlas.ai/funds/ksv-global) — Series A, Series B
- Knox Lane (https://capitalatlas.ai/funds/knox-lane) — Series B