# Pattern Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pattern-brands

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.patternbrands.com
- Total disclosed funding: $39M
- Latest round: Series B (Jul 12, 2022)
- Investors on record: 7

## About

Pattern Brands Inc., based in the US, specializes in building and scaling innovative consumer brands that enhance everyday living, focusing on home goods, personal care, and lifestyle products.Pattern Brands Inc. was founded in 2018 and is headquartered in New York, US. The company focuses on developing and supporting consumer brands through operational expertise. Founders Emmett Shine, Nicholas Ling, and Suze Dowling previously worked at Gin Lane, a brand-building agency. In July 2022, the company raised USD 25 mn in Series B funding with investors including BAM Elevate, Toba Capital, and Verlinvest, contributing to a total amount raised of USD 25 mn across multiple deals.Pattern Brands specializes in building and scaling consumer brands that improve everyday living. Their portfolio includes a diverse array of brands serving millions of customers in the US, with a focus on home goods, personal care, and lifestyle products. The company partners with entrepreneurs, utilizing insights from their previous experience to provide support in technology, logistics, finance, and supply chain management, enabling brands to thrive in the competitive direct-to-consumer (DTC) market.Pattern Brands generates revenue through direct-to-consumer sales and retailer partnerships. Their business model emphasizes collaboration with brand founders, fostering growth for high-performing brands. Sales are primarily conducted through online channels, enhancing customer engagement and retention. The company may also enter wholesale agreements with retailers, expanding their market reach with pricing structures that reflect the premium nature of their offerings while maintaining accessibility.In July 2022, Pattern Brands Inc. raised USD 25 mn in Series B funding to support the continued growth of its consumer brand portfolio. The company plans to utilize this funding to develop and launch new products, and to expand into additional geographic markets. Specific upcoming products and their release dates have not been disclosed, but the expansion strategy will focus on major urban centers throughout the United States where demand for innovative consumer products is increasing.

## Funding rounds

- Series B, Jul 12, 2022, $25M — RRE Ventures, Primary Venture Partners, Victory Park Capital, Toba Capital, BAM Elevate, Verlinvest
- Series A, Aug 6, 2019, $14M — RRE Ventures, Primary Venture Partners, NextView Ventures

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series A, Series B
- Primary Venture Partners (https://capitalatlas.ai/funds/primary-venture-partners) — Series A, Series B
- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Series A
- Victory Park Capital (https://capitalatlas.ai/funds/victory-park-capital) — Series B
- Toba Capital (https://capitalatlas.ai/funds/toba-capital) — Series B
- BAM Elevate (https://capitalatlas.ai/funds/bam-elevate) — Series B
- Verlinvest — Series B