# Pathmatics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pathmatics

- Industry: Software
- Headquarters: Santa Monica, US
- Website: www.pathmatics.com
- Total disclosed funding: $4.7M
- Latest round: Series A (Mar 2, 2016)
- Investors on record: 9

## About

Established in 2011 and based in California, US, Pathmatics Inc. operates as a digital advertising company that provides patent-pending technology that helps advertisers, agencies, publishers, and ad tech providers in analyzing and providing sources for digital marketing intelligence. Gabe Gottlieb, Seth Demsey, Tom Lorimor are the co-founders of the company. In October 2018, the firm raised USD 3 million in venture funding co-led by new investors Mintel Group Ltd. and SPH Media Fund. In May 2021, Sensor Tower acquired Pathmatics. 

The company's line of products includes Pathmatics Explorer, Pathmatics Connect, and Pathmatics Custom. Pathmatics Explorer is the flagship marketing intelligence product that brings transparency into the digital advertising ecosystem across Facebook, Instagram, YouTube, display, video, Twitter, and more. The company's platform makes better media decisions, drives waste from budgets, and better reaches target markets. 

Pathmatics generates its revenue through subscriptions of its product packages which include apprentice, magician, and wizard.

## Funding rounds

- Series A, Mar 2, 2016, $3M — Upfront, Baroda Ventures, Wavemaker Partners, Bertelsmann Digital Media Investments, Double M Partners, Karlin Ventures, Daher Capital, Manatt Digital Media Ventures
- Seed, Jan 10, 2013, $1.7M — Upfront, Baroda Ventures, Bertelsmann Digital Media Investments, Double M Partners, Launchpad LA, Karlin Ventures, Daher Capital

## Investors

- Upfront (https://capitalatlas.ai/funds/upfront) — Seed, Series A
- Baroda Ventures (https://capitalatlas.ai/funds/baroda-ventures) — Seed, Series A
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Seed, Series A
- Double M Partners — Seed, Series A
- Launchpad LA — Seed
- Karlin Ventures (https://capitalatlas.ai/funds/karlin-ventures) — Seed, Series A
- Daher Capital — Seed, Series A
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Series A
- Manatt Digital Media Ventures (https://capitalatlas.ai/funds/manatt-digital-media-ventures) — Series A