# PathFactory

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pathfactory

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.pathfactory.com
- Total disclosed funding: $15M
- Latest round: Series B (Sep 5, 2017)
- Investors on record: 2

## About

PathFactory Inc. specializes in enhancing the buyer's journey through personalized content experiences, utilizing AI-driven tools to facilitate meaningful engagements between businesses and their clients.Founded in 2012 by Nick Edouard in Toronto, Canada, PathFactory Inc. provides solutions that improve buyer engagement. In March 2026, Kaltura, Inc., a portfolio company of Goldman Sachs Asset Management, CF Private Equity, .406 Ventures, Nexus Venture Partners, Avalon Ventures, and Sapphire Ventures agreed to acquire PathFactory Inc. from Edison Partners, BDC Capital, Hyde Park Venture Partners, VERTU Capital, and BMO Global Asset Management for USD 22 million in cash. The transaction is expected to be completed in the second quarter of 2026, subject to customary closing conditions pending regulatory review. PathFactory offers a comprehensive suite of products designed to enhance the buyer's journey through personalized content experiences. Their offerings include the Conversational Marketing Agent, allowing buyers to self-educate with tailored content recommendations, and a Content Experience Platform that combines engagement data with automation for meaningful B2B interactions. Their solutions aim to improve conversion rates and user engagement for a variety of clients, including marketers and sales teams, primarily in North America and Europe.PathFactory generates revenue through subscription-based models that provide clients with ongoing access to their suite of tools, including the Conversational Marketing Agent and Content Experience Platform. Agreements with B2B clients are structured to allow tailored experiences that drive user engagement, with various pricing tiers available based on service needs. The March 2026 acquisition will enable Kaltura, Inc. to enhance its media infrastructure platform by integrating AI-driven content intelligence, conversational AI, and journey orchestration features. This expansion will help broaden its services for enterprise marketing, employee training, and customer engagement.

## Funding rounds

- Series B, Sep 5, 2017, $11M — Edison Partners, Hyde Park Venture Partners
- Series A, Aug 2, 2016, $4M — Edison Partners, Hyde Park Venture Partners

## Investors

- Edison Partners (https://capitalatlas.ai/funds/edison-partners) — Series A, Series B
- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Series A, Series B