# Passion

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/passion

- Industry: Logistics & Distribution
- Headquarters: Suzhou, China
- Website: www.passioniot.com/
- Total disclosed funding: $16M
- Latest round: Series B (Feb 13, 2023)
- Investors on record: 4

## About

Established in 2014 and based in Suzhou, China, Passion previous named Suzhou Paixun Intelligent Technology Co., Ltd, is a technology company that provides smart warehouse logistics solutions. The company cooperated with China Electronics Corporation Limited(CEC) and the Massachusetts Institute of Technology(MIT), and FOXCONN. The company was awarded the quality, environment and occupational health and safety management system certification, the title of Top Ten System Integrator, and CE certificate. Passion's customers include Aux, Gree, Midea, Foxconn, and Pegatron. In June 2025, Passion raised an undisclosed amount of series B+ funding from new investor Wuxi Guolian Industrial Investment Private Equity Fund Management.

Passion provides smart warehouse devices, smart logistic devices, industrial software, and internet of things (IoT) terminals. The smart warehouse devices include box-type material storage devices, semiconductor storage devices, and smart check devices. The products provided by the company can be categorized into four categories which are intelligent storage equipment, intelligent logistics equipment, industrial software and IOT terminals. The smart logistics devices include general automatic guided vehicles (AGV), air logistical vehicles, and smart carrying devices.

The company generates revenue by selling its intelligent warehousing and logistics equipment and providing comprehensive solutions to clients in various advanced manufacturing industries.

The company will invest in technology R&D, recruit high-end talent, construct intelligent manufacturing bases, and expand its market presence globally, particularly in the semiconductor and renewable energy sectors.

## Funding rounds

- Series B, Feb 13, 2023 — SAIF Partners, Yinxinggu Capital, China Capital Management
- Series A, Dec 27, 2021, $16M — Yinxinggu Capital, AA Investment

## Investors

- Yinxinggu Capital (https://capitalatlas.ai/funds/yinxinggu-capital) — Series A, Series B
- AA Investment (https://capitalatlas.ai/funds/aa-investment) — Series A
- SAIF Partners (https://capitalatlas.ai/funds/saif-partners) — Series B
- China Capital Management (https://capitalatlas.ai/funds/china-capital-management) — Series B