# Passendo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/passendo-aps

- Industry: Marketing/Advertising
- Headquarters: Copenhagen, Denmark
- Website: www.passendo.com
- Total disclosed funding: $2.6M
- Latest round: Seed (Dec 13, 2021)
- Investors on record: 3

## About

Passendo ApS is a Copenhagen-based email advertising platform that enhances newsletter monetization and optimizes ad performance through advanced technology solutions, enabling publishers to drive revenue effectively.Passendo ApS, founded in 2016 in Copenhagen, Denmark, specializes in email advertising solutions. The company has undergone no noted pivots and operates independently without any subsidiaries. The founders are Anders Rasmussen and Andreas Jürgensen, with Andreas Jürgensen also serving as CEO. The company raised EUR 2.3 million in Seed funding on December 13, 2021, led by Newion Investments, with participation from FirstPartyCapital. This latest round represents the total amount raised by the company, which is EUR 2.3 million from 2 deals to date.Passendo offers a specialized email advertising platform that focuses on enhancing newsletter monetization and optimizing ad performance. Their technology includes an ad server that enables both direct-sold campaigns and programmatic ad delivery, allowing publishers to maximize revenue through hyper-targeted advertising. The platform serves B2B and B2C publishers, sales houses, and data-rich organizations across Europe, North America, and Australia. By simplifying ad operations and ensuring GDPR compliance, Passendo helps digital marketers and publishers unlock hidden inventory and create innovative ad formats that resonate with their audiences.In 2023, Passendo reported an EBITDA of EUR 225,910.40, deriving its revenue primarily from monetizing email ad spaces through subscription services and partnerships with publishers. The company's ad server facilitates transactions for direct sales and programmatic placements, supported by their flagship offering, The Monetization Club, which connects clients to premium email ad opportunities.Following the Seed funding round completed in December 2021, Passendo plans to utilize the EUR 2.3 million to recruit talent and develop its products further. The company aims to expand its offerings with new product designs and enhancements, although specific release dates are not yet disclosed. Additionally, plans for entering new markets or geographical regions have not been detailed in the available information.

## Funding rounds

- Seed, Dec 13, 2021, $2.6M — Newion Investments, FirstPartyCapital
- Seed, Jun 24, 2019 — People Ventures

## Investors

- People Ventures (https://capitalatlas.ai/funds/people-ventures) — Seed
- Newion Investments (https://capitalatlas.ai/funds/newion-investments) — Seed
- FirstPartyCapital (https://capitalatlas.ai/funds/firstpartycapital) — Seed