# Pass It Down

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pass-it-down

- Industry: Internet
- Headquarters: Baton Rouge, US
- Website: www.passitdown.com
- Total disclosed funding: $2M
- Latest round: Seed (Sep 21, 2021)
- Investors on record: 5

## About

Pass It Down Inc. offers innovative digital engagement solutions that empower organizations to create immersive exhibits, effectively communicating the stories within their collections and archives.Founded in 2015 in Baton Rouge, US, Pass It Down Inc. specializes in digital engagement solutions for organizations focused on storytelling through exhibits. The company has received USD 2.00 mn in Seed funding, led by investors including Cultivation Capital and VentureSouth, with participation from Acadian Capital Ventures and Innovation Catalyst, as well as returning investor Techstars Ventures. The most recent funding round occurred on September 21, 2021. Chris Cummings serves as both the Founder and CEO of the company.Pass It Down specializes in providing digital engagement solutions for organizations that aim to create immersive exhibits and narrate the stories embedded within their collections. Their platform allows users to design visually appealing exhibits, primarily catering to museums, libraries, and cultural institutions. End users include museum visitors, students, and community members, enhancing access to curated content, and the platform is marketed internationally with significant demand in North America, Europe, and parts of Asia.Pass It Down operates on a subscription-based revenue model, where organizations pay for platform access to create and manage their digital exhibits. Clients typically enter annual contracts with varying tiers of service, accommodating different organizational needs. Transactions occur directly between Pass It Down and client institutions, which include museums, historical societies, and educational organizations. The pricing structure enables scalability based on the size and complexity of collections, fostering long-term partnerships with clients.In September 2021, Pass It Down Inc. raised USD 2.00 mn in Seed funding to support its forthcoming initiatives. The company plans to launch 'Iconic Moments', an NFT marketplace specifically designed for museums and cultural institutions, in the fourth quarter of 2021. Additionally, Pass It Down aims to expand its market reach into new geographic regions, although specific markets have not been detailed.

## Funding rounds

- Seed, Sep 21, 2021, $2M — Techstars, Cultivation Capital, VentureSouth, Innovation Catalyst, Acadian Capital Ventures

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Cultivation Capital (https://capitalatlas.ai/funds/cultivation-capital) — Seed
- VentureSouth (https://capitalatlas.ai/funds/venturesouth) — Seed
- Innovation Catalyst (https://capitalatlas.ai/funds/innovation-catalyst) — Seed
- Acadian Capital Ventures (https://capitalatlas.ai/funds/acadian-capital-ventures) — Seed