# Pasarnow Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pasarnow-pte

- Industry: Retail
- Headquarters: Jakarta, Indonesia
- Website: www.pasarnow.com
- Total disclosed funding: $13M
- Latest round: Series B (Apr 22, 2022)
- Investors on record: 6

## About

Founded in 2019, PasarNow Pte. Ltd. is a Jakarta-based company that connects buyers and sellers in a digital marketplace, specifically enhancing retail sector operations for small to medium-sized enterprises.PasarNow Pte. Ltd. facilitates a digital platform designed for the retail sector, enabling small to medium-sized enterprises to engage in e-commerce. The company was established in Jakarta, Indonesia, by founders Cindy Ozzie, Donald Wono, and James Rijanto, who previously led various entrepreneurial ventures. As of April 2022, the company has successfully closed two funding deals, including a SERIES B round that raised USD 9.55 mn, led by East Ventures along with January Capital and Skystar Capital. The total amount raised by the company stands at USD 9.55 mn, with a current valuation of USD 56.01 mn.PasarNow offers a comprehensive platform that connects buyers and sellers in the digital marketplace, specifically targeting the retail sector. Their core product is a user-friendly e-commerce solution tailored for small to medium-sized enterprises (SMEs), enabling them to sell products directly to consumers and other businesses. The platform facilitates various functionalities, including inventory management, payment processing, and customer relationship management, aimed at streamlining the selling process for users. By addressing common pain points such as market access and operational efficiency, PasarNow aims to empower local vendors and improve their competitiveness in the market. The services are primarily offered in Southeast Asian markets, with a particular focus on Indonesia, Malaysia, and Vietnam, serving a diverse clientele that includes local artisans, retailers, and end consumers.PasarNow generates revenue through a transaction-based model that includes service fees on sales made through its platform. In this structure, merchants who utilize the platform pay a percentage of each transaction processed, ensuring that costs are aligned with sales performance. The company also engages in subscription plans that offer additional features or enhanced visibility for its users, which can further contribute to its revenue stream. The platform's flagship service revolves around facilitating seamless sales transactions, thereby supporting its clientele in maximizing their market reach. This approach aligns with the business-to-business and business-to-consumer transactions that characterize its revenue generation strategy, effectively positioning PasarNow as a key player in the digital commerce landscape.In April 2022, PasarNow Pte. Ltd. raised USD 9.55 mn in SERIES B funding led by returning investor East Ventures, with participation from January Capital and Skystar Capital. The company plans to allocate this funding to enhance its platform capabilities and expand into new markets, particularly targeting growth in Malaysia and Vietnam by 2023. Additionally, PasarNow is working on new product features aimed at improving user experience, with anticipated launches set for late 2023.

## Funding rounds

- Series B, Apr 22, 2022, $9.6M — East Ventures, Skystar Capital, January Capital
- Series A, Aug 20, 2021, $3.3M — East Ventures, SMDV, Skystar Capital, Amand Ventures, Prasetia Dwidharma

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Series A, Series B
- SMDV (https://capitalatlas.ai/funds/smdv) — Series A
- Skystar Capital (https://capitalatlas.ai/funds/skystar-capital) — Series A, Series B
- Amand Ventures (https://capitalatlas.ai/funds/amand-ventures) — Series A
- Prasetia Dwidharma (https://capitalatlas.ai/funds/prasetia-dwidharma) — Series A
- January Capital (https://capitalatlas.ai/funds/january-capital) — Series B