# Partnerize

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/partnerize

- Industry: Software
- Headquarters: Newcastle upon Tyne, UK
- Website: www.partnerize.com/
- Total disclosed funding: $84M
- Latest round: Series E (Dec 13, 2019)
- Investors on record: 6

## About

Partnerize is a UK-based company specializing in partnership management software that enhances affiliate marketing through advanced technology. It offers AI-driven solutions to optimize partner relationships and performance.Founded in 2010 in Newcastle upon Tyne, UK, Partnerize focuses on partnership management software, facilitating brands in managing affiliate marketing. The company raised GBP 2 million in Series E funding on May 6, 2020, elevating its valuation to GBP 184.88 million. The company has successfully completed 11 deals to date.Partnerize specializes in partnership management software designed to facilitate affiliate marketing growth. Its primary offerings encompass AI-powered matchmaking, predictive performance models, and real-time analytics, automating the discovery and vetting of partners. The company's technology aims to optimize placements and payouts for various global brands, including notable clients in retail, travel, and finance. Partnerize operates in over 214 countries and territories, providing tailored solutions for diverse markets.In 2023, Partnerize reported a revenue of GBP 76,051 and an EBITDA of GBP 13,077, reflecting its subscription-based revenue model that supports clients through a software-as-a-service (SaaS) platform. Clients engage with the platform for partner discovery and performance analytics, ensuring tailored solutions based on their operations and partnership needs.Partnerize plans to leverage its recent Series E funding of GBP 2 million, raised in May 2020, to enhance its product offerings and expand into new geographic regions. Specific markets targeted for expansion include North America and Asia-Pacific, with initiatives expected to roll out within the next two years. The funding will be used to develop upcoming features and support ongoing technological advancements within the partnership management platform.

## Funding rounds

- Series E, Dec 13, 2019, $45M — Accel-KKR
- Series D, Sep 24, 2018, $7.8M — GP Bullhound
- Series C, May 17, 2016, $16M — Headline, Greycroft, DN Capital, Mithril
- Series B, Sep 1, 2014, $9.8M — Greycroft, DN Capital, Mithril
- Series A, Jul 1, 2012, $4.2M — Greycroft, DN Capital
- Series A, Nov 22, 2011, $1.4M — Greycroft, DN Capital
- Series A, Jun 30, 2011, $0.5M — DN Capital

## Investors

- DN Capital (https://capitalatlas.ai/funds/dn-capital) — Series A, Series B, Series C
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A, Series B, Series C
- Mithril (https://capitalatlas.ai/funds/mithril) — Series B, Series C
- Headline (https://capitalatlas.ai/funds/headline) — Series C
- GP Bullhound (https://capitalatlas.ai/funds/gp-bullhound) — Series D
- Accel-KKR (https://capitalatlas.ai/funds/accel-kkr) — Series E