# Particular Audience

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/particular-audience

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.particularaudience.com
- Total disclosed funding: $10M
- Latest round: Series A (Aug 20, 2021)
- Investors on record: 6

## About

Particular Audience specializes in AI-driven retail media solutions that enhance customer engagement and optimize sales conversion for e-commerce retailers across diverse industries.Founded in 2017 and headquartered in Sydney, Australia, Particular Audience focuses on providing innovative retail media solutions. The firm was established by Esteban Ulrich and James Taylor. The company raised AUD 10.08 million in Series A funding in August 2021, led by EVP, with participation from Five V Capital, Radiata Super Pty Ltd, Sypkes Group, and existing investors Carthona Capital and Ccvf3 Hp Services Pty Ltd. This funding round is the only one documented, raising the total amount to AUD 10.08 million and valuing the company at AUD 38.63 million.Particular Audience offers a comprehensive suite of AI-driven retail media solutions designed to enhance customer engagement and optimize sales conversion rates. The core products include managed and self-service retail media modules, dynamic product recommendations, automated product bundles, and advanced search capabilities powered by Large Language Models (LLMs). These tools cater to various use cases such as hyper-personalization of user interactions, automated cross-selling strategies, and enhanced search experiences, reducing instances of zero search results. Their offerings target e-commerce retailers across multiple sectors, including fashion, health and beauty, electronics, and grocery, serving clients in North America, Europe, and parts of Asia with sophisticated analytics and real-time pricing intelligence.Particular Audience generates revenue through a structured model that includes subscription-based services and B2B partnerships with retailers. Their tools, such as Adaptive Transformer Search and automated couponing solutions, operate on a fee-for-service basis, allowing clients to access tailored support. Revenue is driven by the adoption of these AI-powered tools, resulting in enhanced customer experiences and increased sales metrics. The pricing framework is built around the value delivered through these services, enabling retailers to optimize their media spend and achieve their business objectives.In August 2021, Particular Audience raised AUD 10.08 million in Series A funding, which will be utilized to build its API-first product suite and retail media platform. The company is focused on developing new products to enhance its offerings and is exploring expansion into new geographic markets. Specific markets targeted for growth include Asia and Europe, with plans to establish a stronger presence by the end of 2023.

## Funding rounds

- Series A, Aug 20, 2021, $7.2M — Carthona Capital, EVP, Five V Capital, Sypkes Group, Ccvf3 Hp Services Pty Ltd, Radiata Super Pty Ltd
- Seed, Nov 13, 2020, $1.3M — Carthona Capital
- Seed, Jul 2, 2020, $0.6M — Carthona Capital, Ccvf3 Hp Services Pty Ltd
- Seed, Mar 13, 2019, $1.1M — Carthona Capital, Ccvf3 Hp Services Pty Ltd

## Investors

- Carthona Capital (https://capitalatlas.ai/funds/carthona-capital) — Seed, Series A
- Ccvf3 Hp Services Pty Ltd — Seed, Series A
- EVP (https://capitalatlas.ai/funds/evp) — Series A
- Five V Capital (https://capitalatlas.ai/funds/five-v-capital) — Series A
- Sypkes Group — Series A
- Radiata Super Pty Ltd — Series A