# Parsley Box

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/parsley-box

- Industry: Food
- Headquarters: Edinburgh, UK
- Website: www.parsleybox.com
- Total disclosed funding: $11M
- Latest round: Series A (Jan 7, 2021)
- Investors on record: 1

## About

Parsley Box Ltd. is a UK-based company specializing in the delivery of ready-to-eat meals, targeting consumers who seek convenient, high-quality dining solutions. The firm focuses on providing a variety of meal options that cater to various dietary preferences.Founded in 2017 and headquartered in Edinburgh, UK, Parsley Box Ltd. offers a range of ambient-ready meals to its customers. The company has successfully raised GBP 17 million through an IPO on March 26, 2021, selling 8.5 million shares at GBP 2 per share. Kevin Dorren serves as the CEO of the company. Parsley Box has successfully closed 3 deals since its inception, emphasizing its growth trajectory in the meal delivery sector.Parsley Box specializes in delivering ready-to-eat meals that cater to consumers seeking convenient, hassle-free dining options. Their core offering includes a variety of slow-cooked meals made with UK-sourced ingredients. Customers can easily store and heat these meals, appealing to individuals and families prioritizing convenience and quality in meal preparation.In the most recent fiscal year of 2023, Parsley Box reported a revenue of GBP 17,048,131, alongside an EBITDA of GBP 572,210. The company's revenue model relies on direct-to-consumer sales, enhanced by promotional offers and seasonal discounts to encourage repeat purchases.Parsley Box plans to leverage the GBP 17 million raised during its IPO to accelerate marketing efforts aimed at expanding its presence in the UK market. The company intends to focus on providing ambient-ready meals to the growing segment of the UK population that prefers convenient dining solutions. By enhancing its product offerings and increasing brand awareness, Parsley Box aims to become a recognized name in households across the UK.

## Funding rounds

- Series A, Jan 7, 2021, $7.6M — Mobeus Equity Partners
- Seed, May 22, 2019, $3.8M — Mobeus Equity Partners

## Investors

- Mobeus Equity Partners (https://capitalatlas.ai/funds/mobeus-equity-partners) — Seed, Series A