# Parsec Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/parsec-media

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.parsec.media
- Total disclosed funding: $1.5M
- Latest round: Seed (Jun 22, 2016)
- Investors on record: 3

## About

Parsec Media Inc. is a digital marketing firm specializing in innovative solutions that enhance brand visibility and customer engagement across various platforms, utilizing data-driven insights for optimized advertising strategies.Founded in 2014 and headquartered in New York, US, Parsec Media Inc. offers programmatic advertising solutions. Cristian Saulea, the founder, has previously engaged in entrepreneurial ventures. The company has completed 3 deals, with the most recent being on March 31, 2022, when it was acquired by Kargo Global Inc. for an undisclosed amount. Parsec Media has raised a total of USD 1.00 mn, including their latest funding round in March 2022.Parsec Media specializes in providing innovative digital marketing solutions that enhance brand visibility and customer engagement across various platforms. Their core offerings include advanced programmatic advertising solutions that utilize data-driven insights for real-time ad placements, effectively targeting specific consumer demographics. The company serves a diverse client base ranging from small startups to large enterprises across sectors such as retail, technology, and consumer goods, with a presence in major markets including North America, Europe, and Asia.Parsec Media generates revenue primarily through a business-to-business model, offering subscription-based services that provide clients access to their suite of advertising tools and analytics. Clients typically enter into contractual agreements with tiered subscription plans allowing varying access to programmatic advertising capabilities and analytics dashboards. Additionally, Parsec Media collaborates with brands on a performance-based model, sharing revenue based on campaign success, fostering long-term relationships built on measurable outcomes.Moving forward, Parsec Media aims to expand its product offerings and enter new markets. The company is designing new advertising solutions with planned releases in the coming year to enhance their service portfolio. They are particularly focused on expanding their presence in Europe and Asia by the end of 2023. The funding raised in March 2022 will support these initiatives, enabling investment in product development and market expansion efforts.

## Funding rounds

- Seed, Jun 22, 2016, $1.5M — WGI Group, Bee Partners, BlueTree Venture Fund

## Investors

- WGI Group (https://capitalatlas.ai/funds/wgi-group) — Seed
- Bee Partners (https://capitalatlas.ai/funds/bee-partners) — Seed
- BlueTree Venture Fund (https://capitalatlas.ai/funds/bluetree-venture-fund) — Seed