# Parrot Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/parrot-analytics

- Industry: Software
- Headquarters: Auckland, New Zealand
- Website: www.parrotanalytics.com
- Total disclosed funding: $2.4M
- Latest round: Seed (Dec 23, 2014)
- Investors on record: 7

## About

Parrot Analytics Limited provides advanced global audience demand analytics that optimize streaming economics and content valuation for its clients.Founded in 2013 and headquartered in Auckland, New Zealand, Parrot Analytics Limited specializes in audience demand analytics. The company, led by CEO Wared Seger, has executed 3 deals, with its latest funding round being a Series A of NZD 8.67 mn, raising a total of NZD 8.67 mn to date. The most recent deal occurred on January 15, 2019.Parrot Analytics specializes in providing advanced global audience demand analytics aimed at optimizing the economics of streaming and content valuation. Their core product suite is designed to measure audience demand across various markets, languages, and platforms, enabling clients to make informed decisions throughout the content development and monetization lifecycle. Key functionalities include tools for assessing historical and forecasted metrics such as subscriber numbers, revenue, average revenue per user (ARPU), churn, and catalog performance. The company's offerings cater to a diverse client base, including streaming platforms, film production companies, and television networks, operating in multiple geographic markets including North America, Europe, and Latin America.Parrot Analytics generates revenue through subscription-based models and strategic partnerships with its clients, primarily within the entertainment and streaming sectors. The transaction structure typically involves B2B agreements in which clients access Parrot's analytics services for a predetermined fee that supports their strategic initiatives. This pricing model allows companies to utilize comprehensive data sets for their specific needs, such as measuring the performance of individual titles or assessing overall platform health. Key services include specialized financial assessments that empower clients to transform their content offerings based on audience demand insights.In January 2019, Parrot Analytics Limited raised NZD 8.67 mn in Series A funding, which will support the development of new products aimed at enhancing their analytics capabilities. The company plans to expand into new geographic markets, focusing on regions in Europe and Asia by the end of 2023, leveraging their latest funding to enhance service capabilities and reach.

## Funding rounds

- Seed, Dec 23, 2014, $2.4M — New Zealand Growth Capital Partners, Brisbane Angels, K1W1, Melbourne Angels, ICE Angels, AngelHQ, Pukeko Pictures LP

## Investors

- New Zealand Growth Capital Partners — Seed
- Brisbane Angels (https://capitalatlas.ai/funds/brisbane-angels) — Seed
- K1W1 — Seed
- Melbourne Angels — Seed
- ICE Angels — Seed
- AngelHQ — Seed
- Pukeko Pictures LP — Seed