# Parko TLV

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/parko-tlv

- Industry: Internet
- Headquarters: Herzliya, Israel
- Website: www.parko.co.il
- Total disclosed funding: $1.1M
- Latest round: Seed (Jun 26, 2014)
- Investors on record: 2

## About

Parko TLV is an Israeli automotive portal that provides comprehensive vehicle information, maintenance services, and industry news, catering to individual drivers and families alike.Parko TLV operates as an automotive portal in Herzliya, Israel, focusing on vehicle information and services. The company has completed 3 deals and raised a total of EUR 1.10 mn through its latest funding round, an Add-on Trade Sale led by EasyPark Group. The founder's specific history is not noted, but the firm has established itself within the local automotive space.Parko operates as a comprehensive automotive magazine and portal, primarily focused on providing up-to-date information on vehicles, maintenance services, and industry news in Israel. The company’s core offerings include reviews and comparisons of new and used cars, recommendations for trusted mechanics and professionals, and guidance on vehicle ownership tips. Parko aims to cater to car owners and prospective buyers by addressing common concerns, such as the cost of charging electric vehicles and the importance of regular maintenance. The portal serves a diverse customer base, including individual drivers, auto enthusiasts, and families seeking reliable vehicle options. Geographically, Parko's products and services target the Israeli market, with a strong emphasis on local automotive trends and consumer needs.Parko generates revenue through a combination of advertising partnerships, sponsored content, and potential affiliate programs connected to automotive services and products. Transactions typically occur in a B2B model, where businesses in the automotive sector engage with Parko for visibility and promotion on their platform. This includes partnerships with car dealerships, automotive service providers, and accessory retailers, enabling the firm to connect its audience with relevant products and services. Specific pricing plans for advertisements and sponsorships vary based on the service offered, but they are crafted to appeal to a wide range of clients, from small local businesses to larger automotive brands. Parko positions itself as an essential resource within the automotive landscape, leveraging its platform to facilitate transactions that benefit both consumers and industry stakeholders.Parko TLV plans to utilize recent funding to enhance its offerings and expand its reach. Upcoming products are designed to include new features for user engagement and streamlined services for automotive professionals. The company is looking to expand its services into neighboring markets by 2025, with specific initiatives aimed at enhancing user experience and increasing advertising revenue. The recent funding from EasyPark Group will support these growth initiatives, enabling Parko to strengthen its market presence and develop innovative solutions in the automotive sector.

## Funding rounds

- Seed, Jun 26, 2014, $1.1M — OurCrowd Management Limited, SparkLabs Global Ventures

## Investors

- OurCrowd Management Limited — Seed
- SparkLabs Global Ventures (https://capitalatlas.ai/funds/sparklabs-global-ventures) — Seed