# Parfait Tailored Hair

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/parfait-tailored-hair

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.myparfait.com
- Total disclosed funding: $5M
- Latest round: Seed (Dec 30, 2021)
- Investors on record: 8

## About

Based in New York, US, and founded in 2021, Hairtelligence Company doing business as Parfait Tailored Hair is a software-based wig-producing company that develops a platform to provide custom wig products to consumers. The company was founded by Ifueko Igbinedion (CTO), Isoken Igbinedion (CEO), Marlyse Reeves (COO), and Simone Kendle (CMO). In April 2022, Parfait Tailored Hair raised USD 5 million in seed funding co-led by Serena Ventures and Upfront Ventures, and True Capital Management. As of 2022, the company is having a waitlist of more than 10,000 customers.

The company uses software technology that uses artificial intelligence to capture cap size and skin tone to craft a human hair wig with custom texture, length, and style according to the user's preferences. The hair is sourced from Asia with a 150 percent hair density and soft HD lace.

It generates its revenue by selling custom-made wigs which start from USD 415 to USD 1160. 

The company plans to use the April 2022, funds to increase its production capacity and automate its supply chain capabilities to enter new markets domestically and internationally.

## Funding rounds

- Seed, Dec 30, 2021, $5M — Upfront, Ulu Ventures, Unshackled Ventures, Contrary, Serena Ventures, Visible Hands, Upland Workshop, Cresset Asset Management

## Investors

- Upfront (https://capitalatlas.ai/funds/upfront) — Seed
- Ulu Ventures (https://capitalatlas.ai/funds/ulu-ventures) — Seed
- Unshackled Ventures (https://capitalatlas.ai/funds/unshackled-ventures) — Seed
- Contrary (https://capitalatlas.ai/funds/contrary) — Seed
- Serena Ventures — Seed
- Visible Hands (https://capitalatlas.ai/funds/visible-hands) — Seed
- Upland Workshop — Seed
- Cresset Asset Management (https://capitalatlas.ai/funds/cresset-asset-management) — Seed