# Parade

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/parade

- Industry: Consumer Products
- Headquarters: Brooklyn, US
- Website: www.yourparade.com
- Total disclosed funding: $36M
- Latest round: Series B (Sep 30, 2021)
- Investors on record: 7

## About

Based in the US, Parade, Inc. is a manufacturer of sustainable intimate apparel, specializing in underwear, bralettes, and bodysuits crafted from eco-friendly materials.Parade, Inc. was founded in 2018 in Brooklyn, US, by Cami Téllez, Jack Defuria, and Nancy Kleaver. The company has executed 5 deals, with its latest funding round, Series B, raising USD 20.00 mn on August 15, 2023. Cami Téllez serves as the CEO, leading the company in its strategic efforts.Parade specializes in the design and production of underwear, bralettes, and bodysuits, emphasizing soft, sustainable fabrics. Their core product offerings include various styles of underwear—such as briefs, thongs, and boxers—and a range of bras and bralettes, including bralettes by style and bras by support level. These products cater to a diverse clientele, targeting individuals seeking comfortable, stylish, and eco-friendly intimate apparel. Parade's products are designed to address common consumer needs for comfort and sustainability in undergarments, reflecting a growing trend towards environmentally conscious clothing.Parade generates revenue through direct-to-consumer transactions, with a focus on online sales. Customers place orders on the company’s website, where they have access to various pricing plans, including promotional offers such as discounts on bulk purchases. The company's pricing structure includes underwear starting at USD 4.50, bralettes from USD 7, and apparel beginning at USD 9, providing an accessible entry point for consumers. Through seasonal promotions and exclusive access to new products, Parade fosters a sense of loyalty and repeat business among its clientele.In August 2023, Parade, Inc. is set to be acquired by Ariela & Associates International, with the aim of expanding internationally. This acquisition will allow Parade to leverage new opportunities for growth and product launches in various markets. The company plans to enhance its product line by designing new offerings that align with sustainable practices, targeting eco-conscious consumers. The recent funding from the Series B round will support these initiatives, helping Parade penetrate additional markets while enhancing its existing product range.

## Funding rounds

- Series B, Sep 30, 2021, $20M — Stripes
- Series A, Apr 21, 2021, $10M — Maveron, Greycroft, Lerer Hippeau Ventures, Shrug Capital, Vice Ventures, Cassius
- Seed, Jul 10, 2020, $3M — Greycroft, Lerer Hippeau Ventures, Vice Ventures
- Seed, Dec 21, 2019, $3M — Greycroft, Lerer Hippeau Ventures, Vice Ventures, Cassius

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed, Series A
- Lerer Hippeau Ventures — Seed, Series A
- Vice Ventures (https://capitalatlas.ai/funds/vice-ventures) — Seed, Series A
- Cassius (https://capitalatlas.ai/funds/cassius) — Seed, Series A
- Maveron (https://capitalatlas.ai/funds/maveron) — Series A
- Shrug Capital (https://capitalatlas.ai/funds/shrug-capital) — Series A
- Stripes (https://capitalatlas.ai/funds/stripes) — Series B