# Parable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/parable

- Industry: Food
- Headquarters: Atlanta, US
- Website: www.thinkparable.com
- Total disclosed funding: $2.8M
- Latest round: Seed (Jan 24, 2023)
- Investors on record: 2

## About

Based in Georgia, US, and founded in 2021 by co-CEOs Cristina Poindexter, and Brian McGrath Davis, LP21 Epsilon Inc., d.b.a. Parable operates as a brain health supplement provider that develops and creates powdered beverage products to support brain health. The company also owns and operates an online marketplace to sell its products. In January 2023, Parable raised USD 2.75 million in venture funding co-led by Break Trail Ventures and M13.

The company’s product line includes Daily, a beverage manufactured in powdered oat milk for supporting three key aspects of brain health, such as cognitive, mental, and neural health. Daily blends well with hot and cold drinks, such as coffee, tea, and smoothies as well as can also be added to foods once they’re ready to eat.

The company generates revenue from the sale of Daily which costs around USD 89.99 for one month, and USD 74.99 on a monthly subscription basis.

## Funding rounds

- Seed, Jan 24, 2023, $2.8M — M13, Break Trail Ventures

## Investors

- M13 (https://capitalatlas.ai/funds/m13) — Seed
- Break Trail Ventures (https://capitalatlas.ai/funds/break-trail-ventures) — Seed