# PaperKarma

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/paperkarma

- Industry: Software
- Headquarters: Seattle, US
- Website: www.paperkarma.com
- Latest round: Seed (Mar 20, 2012)
- Investors on record: 1

## About

PaperKarma offers a mobile application designed to help users manage and reduce unwanted junk mail and catalogs effectively, enhancing privacy and minimizing clutter for individuals across the United States.Founded by Sean Mortazavi, PaperKarma is a company that develops a mobile application enabling users to unsubscribe from junk mail by simply photographing it. The firm is headquartered in Seattle, US. In June 2013, PaperKarma was acquired by ReputationDefender, Inc., though the financial terms were undisclosed.PaperKarma® is a mobile application that specializes in helping users effectively manage and reduce unwanted junk mail and catalogs. The core functionality of the app allows users to opt out from thousands of verified mailers by simply snapping a photo of the junk mail they wish to unsubscribe from. This automated process significantly alleviates the burden of manually opting out and is designed to enhance privacy while protecting users from potential scams. Launched with a focus on environmental sustainability, the app serves a diverse user base across the United States, catering to individuals concerned with clutter reduction, privacy preservation, and environmental impact. The customer demographic includes homeowners, elderly individuals, and caretakers managing sensitive financial situations, such as those dealing with loss in their families, who are particularly vulnerable to unsolicited mail solicitations.PaperKarma generates revenue primarily through subscription services, offering consumers a streamlined solution for junk mail management. Users typically engage with the service by subscribing to a monthly or annual plan, which facilitates ongoing access to the app’s features and the extensive database of verified mailers. These subscription models allow for a predictable revenue stream as users continuously rely on the platform to manage their mail preferences. The app's user-centric design promotes a high retention rate, as customers experience tangible benefits in their mail management efforts. The revenue structure is complemented by potential partnerships with environmental organizations and advocacy groups, further expanding its reach and impact in promoting sustainable practices and privacy protection for consumers.Looking forward, PaperKarma aims to enhance its product offerings with new features focused on improving user experience and expanding its services. The company is targeting entry into additional geographical markets, particularly in Europe, by mid-2014. The recent acquisition by ReputationDefender, Inc. in June 2013 may provide the necessary resources and backing to support these growth initiatives.

## Funding rounds

- Seed, Mar 20, 2012 — SV Angel

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed