# Paper & Tea

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/paper-tea

- Industry: Retail
- Headquarters: Berlin, Germany
- Website: www.paperandtea.com
- Latest round: Series A (Sep 4, 2015)
- Investors on record: 3

## About

Paper & Tea is a Berlin-based company that specializes in providing a wide selection of high-quality organic teas and accessories, designed to enhance the overall tea-drinking experience for consumers and businesses alike.Founded in 2012, Paper & Tea operates from Berlin, Germany, focusing on the sale of premium tea products and accessories. The company has not undergone significant pivots or changes since its inception. CEO Goran Pavlic leads the company, which has successfully engaged in 2 funding deals since its establishment, with the latest funding round occurring on September 4, 2015, marking a Series A financing.Paper & Tea specializes in a diverse range of high-quality tea products and accessories designed to enhance the tea-drinking experience. Their core offerings include a variety of organic teas, such as iced teas, matcha, and specialty blends, along with associated accessories like teapots, cups, and tote bags. The company has introduced innovative features like a Bundle Builder, allowing customers to create customized sets of teas and accessories tailored to their preferences, catering to individual consumers and businesses focused on wellness and gifting. Products are available in various European markets including Germany, the Netherlands, Belgium, and the United Kingdom, with a commitment to organic ingredients and sustainable practices.Paper & Tea generates revenue primarily through direct-to-consumer sales via their online shop and physical retail locations across Europe. Their business model includes one-time purchases and bundled offerings at discounted rates. Flagship items include the Matcha Starter Kit and various iced tea sets. Promotion strategies such as free gifts with purchase thresholds incentivize customer purchases, aligning with the company’s focus on providing high-quality tea experiences.Paper & Tea plans to expand its product lines with new offerings designed to enhance the tea-drinking experience, although specific new product details and release dates are not disclosed. The company aims to enter additional European markets to broaden its reach. The most recent funding round in September 2015 raised an undisclosed seven-figure amount in Series A financing, which will be utilized to support its growth initiatives, including product development and market expansion efforts.

## Funding rounds

- Series A, Sep 4, 2015 — IBB Ventures, HOWZAT Partners
- Seed, Dec 6, 2013 — DCM, IBB Ventures

## Investors

- DCM (https://capitalatlas.ai/funds/dcm) — Seed
- IBB Ventures (https://capitalatlas.ai/funds/ibb-ventures) — Seed, Series A
- HOWZAT Partners (https://capitalatlas.ai/funds/howzat-partners) — Series A