# Pandora Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pandora-media

- Industry: Media
- Headquarters: Oakland, US
- Website: www.pandora.com
- Total disclosed funding: $83M
- Latest round: Series G (Jun 2, 2010)
- Investors on record: 8

## About

Pandora Media, Inc. is a prominent music and podcast streaming service that specializes in personalized listening experiences, offering users the ability to create custom radio stations and access a vast library of audio content.Founded in 2000, Pandora Media, Inc. operates as a music and podcast streaming service that allows users to enjoy customized audio experiences. The company was co-founded by Amy Alonso, Basilio Aldama, and Nathalie Tournier, and was established in Oakland, US. In June 2011, Pandora went public on the NYSE, pricing 14.7 million shares at USD 16 each, raising a total of USD 234.90 mn. As of 2017, the company has completed a total of 15 deals and has raised USD 234.90 mn in funding through various rounds, with its latest being an IPO.Pandora provides a platform that enables users to create personalized radio stations based on their musical preferences, complemented by a vast library of on-demand music and podcasts. The service utilizes a proprietary music recommendation algorithm to enhance user engagement by curating playlists that align with individual tastes. It offers both free, ad-supported access and subscription options, including Pandora Plus and Pandora Premium, which provide enhanced features like offline listening and an ad-free experience. Through targeted advertising initiatives, Pandora also engages advertisers looking to connect with listeners based on their preferences.In the most recent fiscal year, 2017, Pandora reported a revenue of USD 1,466.81 mn, with an EBITDA loss of USD 409.69 mn. The company generates revenue primarily through advertising and subscription services, leveraging its free tier with audio advertisements alongside subscription-based models that enhance user experience and engagement.Pandora's strategic initiatives for future growth focus on enhancing its product offerings and expanding into new markets. Although specific details on upcoming products have not been disclosed, the company plans to utilize funds from its IPO to bolster its technological capabilities and improve user experience. In addition, Pandora aims to explore markets beyond the US to increase its user base and revenue potential.

## Funding rounds

- Series G, Jun 2, 2010, $22M — Granite Asia, Allen & Company
- Series E, Jun 2, 2010 — Granite Asia, Allen & Company
- Series F, Jul 10, 2009, $35M — Selby Venture Partners, Greylock Partners
- Series D, Oct 3, 2006, $0.4M — Crosslink Capital
- Series D, Jul 7, 2006, $4.3M — Labrador Ventures, Selby Venture Partners, Crosslink Capital, Hearst Ventures
- Series C, Nov 17, 2005, $12M — Labrador Ventures, Selby Venture Partners, Crosslink Capital, Walden VC, Hearst Ventures
- Series B, Mar 12, 2004, $8.8M — Labrador Ventures, Selby Venture Partners, Walden VC

## Investors

- Labrador Ventures (https://capitalatlas.ai/funds/labrador-ventures) — Series B, Series C, Series D
- Selby Venture Partners (https://capitalatlas.ai/funds/selby-venture-partners) — Series B, Series C, Series D, Series F
- Walden VC (https://capitalatlas.ai/funds/walden-vc) — Series B, Series C
- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Series C, Series D
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series C, Series D
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series F
- Granite Asia (https://capitalatlas.ai/funds/granite-asia) — Series G, Series E
- Allen & Company — Series G, Series E