# Palmax

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/palmax

- Industry: Marketing/Advertising
- Headquarters: Beijing, China
- Website: www.palmax.com
- Latest round: Series A (Jun 23, 2017)
- Investors on record: 3

## About

Palmax is a mobile performance advertising company that provides comprehensive advertising and data analysis solutions tailored for businesses across gaming, e-commerce, and fintech sectors.Founded in 2015 in Beijing, China, Palmax specializes in mobile performance advertising. The company was established by Le Chang, who has a background in technology and business. Palmax raised Series A funding on June 23, 2017, from investors Haitong Kaiyuan and K2VC, with undisclosed financial terms. The company has executed a total of 2 deals to date.Palmax specializes in mobile performance advertising, offering a fully managed advertising and data analysis solution tailored for businesses across various sectors, including gaming, e-commerce, and fintech. The company's core product offerings integrate advanced traffic sources, media buying, application distribution, and e-commerce promotion, leveraging algorithms-driven technology to connect advertisers with targeted audiences effectively. These solutions address common challenges in user acquisition and ad monetization, providing metrics such as registration rates, user quality, and long-term retention. Palmax’s services are designed for a global market, reaching clients in over 235 countries and territories, with notable emphasis on regions such as the United States and Mexico.Palmax generates revenue through partnerships and direct service offerings, focusing on performance-based advertising solutions. The company executes business transactions primarily through contracts with clients for managed advertising services and data analytics. These transactions typically involve negotiated service agreements, where clients pay for advertising placements and performance metrics based on a cost-per-install (CPI) model. Palmax's revenue structure may include fees for premium advertising services, reflecting the performance-based nature of their offerings. The company serves a diverse client base that benefits from its flagship services, contributing to both user acquisition and in-app monetization efforts.Palmax plans to leverage its recent Series A funding from June 2017 to enhance its product offerings and expand its market reach. The company is in the process of designing new advertising solutions aimed at addressing emerging challenges in user engagement and retention. Additionally, Palmax is targeting expansion into new international markets, particularly increasing its presence in regions like Europe and Southeast Asia by 2024.

## Funding rounds

- Series A, Jun 23, 2017 — K2VC, Haitong Kaiyuan
- Angel, Sep 30, 2016 — Plum Ventures

## Investors

- Plum Ventures (https://capitalatlas.ai/funds/plum-ventures) — Angel
- K2VC (https://capitalatlas.ai/funds/k2vc) — Series A
- Haitong Kaiyuan — Series A