# PALETTE

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/palette

- Industry: Marketing/Advertising
- Headquarters: Seoul, South Korea
- Website: https://pltt.xyz/
- Total disclosed funding: $6.7M
- Latest round: Series A (May 7, 2024)
- Investors on record: 6

## About

Founded in 2018 in Seoul, South Korea, PALETTE, formerly Capsule Media Co., Ltd., operates a as a video production and content creation company that focuses on producing promotional marketing content through its live commerce, digital advertising, and social media marketing. In May 2024, Capsule Media Co., Ltd. raised KRW 5 billion in series A funding from Korea Development Bank, Hana Securities, KNet Investment Partners. The round was part of a larger KRW 9 billion series A funding. The firm’s clients include Yanolja, Me Me We Ganngna, Resom Forest, Magic Eco, Korea University Holdings, etc.

The company's core offerings revolve around enhancing brand visibility through creative storytelling and engaging visual content. PALETTE’s services include social media video production, brand promotional videos, and creator acceleration programs, all designed to strengthen digital presence and drive consumer engagement. Their clientele spans multiple sectors including e-commerce, tourism, and public organizations, with projects aimed at both elevating brand identities and fostering consumer relationships. The company operates primarily in the South Korean market, with additional reach into international markets such as India, where they manage localized content and digital marketing strategies.

PALETTE generates revenue primarily through project-based contracts and partnerships with businesses seeking to expand their digital presence. The revenue model involves direct collaborations with clients for video production and marketing services, which can be structured as one-time projects or ongoing contracts. 

PALETTE is focused on launching new products designed to enhance client offerings in 2024. The company aims to expand its presence into new geographic markets, particularly targeting regions in Southeast Asia and the broader Asian market by the end of 2024. The recent Series A funding round will be utilized to support these initiatives, including product development and market expansion efforts.

## Funding rounds

- Series A, May 7, 2024, $3.7M — Korea Development Bank, Hana Securities, KNet Investment Partners
- Series A, Jan 5, 2024, $3M — Hana Securities, KNet Investment Partners
- Seed, Jul 1, 2021 — Korea Tech Incubator for Startup, Plan.H Ventures
- Seed, Jun 1, 2021 — Plan.H Ventures
- Seed, Nov 1, 2018 — Korea University Holdings

## Investors

- Korea University Holdings (https://capitalatlas.ai/funds/korea-university-holdings) — Seed
- Plan.H Ventures (https://capitalatlas.ai/funds/plan-h-ventures) — Seed
- Korea Tech Incubator for Startup — Seed
- Hana Securities (https://capitalatlas.ai/funds/hana-securities) — Series A
- KNet Investment Partners (https://capitalatlas.ai/funds/knet-investment-partners) — Series A
- Korea Development Bank (https://capitalatlas.ai/funds/korea-development-bank) — Series A