# Palette Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/palette-brands

- Industry: Marketing/Advertising
- Headquarters: Bangalore, India
- Website: www.palettebrands.in/
- Total disclosed funding: $1.2M
- Latest round: Seed (Oct 10, 2022)
- Investors on record: 5

## About

Based in Karnataka, India, and founded in 2021 by CEO Siddharth Gadodia and CRO Young Yun, WhiteInc Retail Private Limited, trading under the name Palette Brands, operates as an e-commerce company providing direct-to-consumer brands in the luxury segment. In October 2022, WhiteInc Retail Private Limited raised USD 1 million in seed funding, led by Dholakia Ventures, with participation from other FirstPort Limited companies and Inflection Point Ventures. The company provides the brands Unbottle and Totem, with three more in the pipeline. As of 2023, the firm has warehouses across strategic locations like Bangalore, Mumbai, Gurgaon, and Kolkata. In addition, White Inc. conducts market research and uses video marketing for its products to support its growth.

## Funding rounds

- Seed, Oct 10, 2022, $1.2M — Inflection Point Ventures, Dholakia Ventures, FirstPort Capital, OTP Venture Partners, Nakrani Ventures

## Investors

- Inflection Point Ventures (https://capitalatlas.ai/funds/inflection-point-ventures) — Seed
- Dholakia Ventures (https://capitalatlas.ai/funds/dholakia-ventures) — Seed
- FirstPort Capital — Seed
- OTP Venture Partners (https://capitalatlas.ai/funds/otp-venture-partners) — Seed
- Nakrani Ventures — Seed