# Paketá Serviços Financeiros LTDA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/paketa-servicos-financeiros-ltda

- Industry: Software
- Headquarters: Sao Paulo, Brazil
- Website: www.paketa.com.br
- Total disclosed funding: $10M
- Latest round: Series A (Jan 30, 2023)
- Investors on record: 4

## About

Paketá Serviços Financeiros LTDA specializes in offering digital salary-deducted loans tailored for formally employed individuals in Brazil, providing accessible credit solutions with competitive interest rates.Founded in 2018, Paketá Serviços Financeiros LTDA is headquartered in Sao Paulo, Brazil, focusing on providing private salary-deducted loans for employees with formal labor contracts. Carlos W is the CEO and founder, leading the firm through its initial stages. The company has raised BRL 16 million in its SERIES A funding round on January 30, 2023, led by IOB, with participation from Shift Capital, marking a significant funding milestone with a total amount raised of BRL 16 million across all rounds. The firm has successfully executed 5 deals since its inception.Paketá offers the Crédito do Trabalhador, a private salary-deducted loan specifically designed for formally employed individuals in Brazil. This product allows borrowers to repay loans through direct deductions from their payroll, providing competitive interest rates and enhancing accessibility through a fully digital platform. Flexible repayment terms range from two to 72 months, targeting employees with formal labor contracts in Brazil.Paketá generates revenue predominantly through interest accrued on loans under the Crédito do Trabalhador program. Borrowers select loan amounts and repayment plans via Paketá’s digital platform, leading to a revenue structure based on competitive interest rates that attract numerous borrowers. The firm acts as a financial intermediary, partnering with QI Sociedade de Crédito Direto S.A. for transaction facilitation, maintaining a direct engagement model with consumers.In January 2023, Paketá Serviços Financeiros LTDA raised BRL 16 million in SERIES A funding led by IOB, with contributions from Shift Capital. This funding will be utilized to expand the company's service capacity through investments in marketing, sales, and technology. The firm is planning to enhance its product offerings and is looking into potential geographic expansion within Brazil to increase market reach.

## Funding rounds

- Series A, Jan 30, 2023, $3.1M — Shift Capital, IOB
- Series A, Sep 13, 2021, $5.2M — Itaú Unibanco, Kinea Investments, Shift Capital
- Seed, Dec 17, 2020, $1.8M — Shift Capital

## Investors

- Shift Capital (https://capitalatlas.ai/funds/shift-capital) — Seed, Series A
- Itaú Unibanco — Series A
- Kinea Investments (https://capitalatlas.ai/funds/kinea-investments) — Series A
- IOB — Series A