# PAIR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pair-2

- Industry: Software
- Headquarters: London, UK
- Website: www.pairnow.ai
- Latest round: Seed (Dec 29, 2025)
- Investors on record: 3

## About

Based in the UK, PAIR specializes in AI training and upskilling solutions that enhance organizational productivity through personalized, role-specific learning experiences.Founded in 2023 and headquartered in London, UK, PAIR provides tailored AI training programs. The company has successfully closed one deal to date, with the most recent funding round occurring in February 2026. The CEO, James Kuht, leads the company as it navigates the evolving landscape of AI adoption.PAIR offers a comprehensive suite of AI training and upskilling solutions tailored for organizations, featuring the Hands-On AI Masterclass. This program provides personalized, role-specific AI exercises and assignments that align with professional priorities, incorporating real-time feedback and a tiered certification system. The content is updated monthly to keep users current with AI developments. PAIR caters to various sectors, including technology and communications, primarily operating in the UK, EU, and US markets.PAIR's revenue generation is driven by subscription models for its AI training programs, with an annual fee of GBP 199 for individual users. Enterprise solutions are customized based on clients' needs, encompassing various packages that may include onboarding support and regular content updates. The revenue structure focuses on B2B transactions, capitalizing on partnerships that enhance the value proposition for subscribers.In February 2026, PAIR raised an undisclosed amount of Seed funding from new investor Seedcamp. This funding is aimed at facilitating the transition for large organizations from experimental AI usage to systematic and scalable adoption. The company plans to introduce new products and further expand its operations in additional markets, focusing on regions that are still untapped in terms of AI training solutions.

## Funding rounds

- Seed, Dec 29, 2025 — Seedcamp, Venrex, FJ Labs

## Investors

- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed
- Venrex (https://capitalatlas.ai/funds/venrex) — Seed
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed