# paintory

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/paintory

- Industry: Consumer Products
- Headquarters: Tsuyama-shi, Japan
- Website: www.paintory.com/
- Total disclosed funding: $0.4M
- Latest round: Series B (Aug 24, 2021)
- Investors on record: 2

## About

Based in Japan, paintory Inc. specializes in providing innovative customization services for apparel, allowing users to design and sell their own clothing brands with ease and no minimum order requirements.Founded in 2015 in Tsuyama-shi, Japan, paintory Inc. focuses on enabling individuals and businesses to create customized apparel. The company has completed a single investment deal, securing JPY 43 million in Series B funding on August 24, 2021, from investors including Iyogin Capital. The total amount raised by paintory amounts to JPY 43 million, leading to a current company valuation of JPY 991.566 million.Paintory offers a unique customization apparel service that allows individuals and businesses to create their own private brand clothing with no minimum order requirement. Users can design and customize garments starting from a single piece and access high-quality apparel bodies favored by renowned brands. Customers can easily create clothing through an intuitive online platform, adding original brand tags and design elements. Each user can sell garments through a dedicated online store, allowing for immediate sales without inventory burdens as production occurs post-order.Paintory's revenue model is based on manufacturing costs of garments plus shipping, operating within a direct-to-consumer framework. Clients set their own retail prices for garments, allowing for profit margin flexibility. Paintory manages all transactions, from payment processing to production and shipping, providing a seamless client experience. Revenue generation is directly linked to sales volume from personalized apparel offerings, making it scalable as user engagement increases.In August 2021, paintory raised JPY 43 million in Series B funding from Future Venture Capital and Iyogin Capital. The funds will support the company's expansion strategy, which includes launching new apparel design features and exploring new geographic markets to enhance its customer base. The Iyo Bank Group's continued investment will facilitate sales channel expansion and management consultation, aiming to solidify paintory's presence in regions seeking custom apparel services.

## Funding rounds

- Series B, Aug 24, 2021, $0.4M — MIRAIDOOR, Iyogin Capital

## Investors

- MIRAIDOOR (https://capitalatlas.ai/funds/miraidoor) — Series B
- Iyogin Capital (https://capitalatlas.ai/funds/iyogin-capital) — Series B