# Pailifan

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pailifan

- Industry: Marketing/Advertising
- Headquarters: Beijing, China
- Website: www.pailifan.com
- Latest round: Angel (Dec 1, 2015)
- Investors on record: 2

## About

Established in 2013 and based in Beijing, China, Pailifan operates a member management system that provides coupon distribution and marketing services. The company, with over 180 employees and a tech and data R&D team exceeding 120 members, has received venture capital from notable investors such as Qihu 360, New Trend Capital, Wanshi Capital, and Hongtai Capital. Pailifan has formed cooperative relationships with major enterprises including COFCO Group, Yihai Kerry, Mengniu, and Yili, offering them annual collaboration and professional operational services.

The company's offering is a super member and motion sales management system designed to build loyalty among FMCG brands' consumers and manage sales motion. The system aims to break down data barriers in the retail segment, achieving online, networked, and intelligent operations and marketing activities related to sales motion. Products include a variety of digital management systems such as the Smart Sales Management System, Terminal Ordering Management System, and POS Data Analysis Management System, catering to both online and offline operational needs.

The company generates revenue by providing digital rebate solutions, data management services, and professional operational support to FMCG brands.

## Funding rounds

- Angel, Dec 1, 2015 — Fenghou Capital, WuFang (Tianjin) Asset Management

## Investors

- Fenghou Capital (https://capitalatlas.ai/funds/fenghou-capital) — Angel
- WuFang (Tianjin) Asset Management — Angel