# Pagoda

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pagoda

- Industry: Retail
- Headquarters: Shenzhen, China
- Website: www.pagoda.com.cn
- Total disclosed funding: $295M
- Latest round: Series C (Jul 31, 2018)
- Investors on record: 17

## About

Founded in 2001 and based in Shenzhen, China, Pagoda operates as a fruit merchandise retailer, integrating fruit procurement, planting, and retail. Some awards, such as Asian Fruit and Vegetable Retailer of the Year 2015 and CCFA China Chain Employees' Favorite Company, have been granted to the company. The founder of the company, Huiyong Yu, is the Vice President of China Fruit Distribution Association. In September 2015, Pagoda raised CNY 400 million in series A funding from new investors GF Qianhe, GF Xinde Investment Management, Qianhai Huxing Asset Management, and Tiantu Capital.

The company provides users with gift fruits, rare fruits, fruit party and fruit group purchase services. Pagoda has also built a standardized planting platform to provide planting guidance, process monitoring, testing, weather, insurance and other services for the planting base. The company uses the business model of online and offline integration, and the offline stores adopt the form of joining.

## Funding rounds

- Series C, Jul 31, 2018 — China International Capital Corporation, CMS Asset Management, Yuexiu Industrial Investment Funds Management, CoStone Capital, Source Code Capital, CICC Qianhai Capital, Shenzhen Capital Real Estate Fund, Atlas Capital, FTZ Fund
- Series B, Jan 11, 2018, $232M — Yuexiu Industrial Investment Funds Management, Jingjiang Capital, Source Code Capital, Co-Stone Capital, Shenzhen Capital Real Estate Fund, Zhongjin Zhide Equity Investment Management
- Series A, Dec 1, 2015 — Qianhai Ark Capital
- Series A, Sep 22, 2015, $63M — Tiantu Capital, GF Xinde Investment, Qianhai Huxing Asset Management, GF Qianhe

## Investors

- Tiantu Capital (https://capitalatlas.ai/funds/tiantu-capital) — Series A
- GF Xinde Investment (https://capitalatlas.ai/funds/gf-xinde-investment) — Series A
- Qianhai Huxing Asset Management — Series A
- GF Qianhe — Series A
- Qianhai Ark Capital (https://capitalatlas.ai/funds/qianhai-ark-capital) — Series A
- Yuexiu Industrial Investment Funds Management (https://capitalatlas.ai/funds/yuexiu-industrial-investment-funds-management) — Series B, Series C
- Jingjiang Capital (https://capitalatlas.ai/funds/jingjiang-capital) — Series B
- Source Code Capital (https://capitalatlas.ai/funds/source-code-capital) — Series B, Series C
- Co-Stone Capital — Series B
- Shenzhen Capital Real Estate Fund (https://capitalatlas.ai/funds/shenzhen-capital-real-estate-fund) — Series B, Series C
- Zhongjin Zhide Equity Investment Management — Series B
- China International Capital Corporation (https://capitalatlas.ai/funds/china-international-capital-corporation) — Series C
- CMS Asset Management (https://capitalatlas.ai/funds/cms-asset-management) — Series C
- CoStone Capital (https://capitalatlas.ai/funds/costone-capital) — Series C
- CICC Qianhai Capital (https://capitalatlas.ai/funds/cicc-qianhai-capital) — Series C
- Atlas Capital — Series C
- FTZ Fund (https://capitalatlas.ai/funds/ftz-fund) — Series C