# Paeon Wellness and Nutrition

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/paeon-wellness-and-nutrition

- Industry: Food
- Headquarters: Mumbai, India
- Website: www.setu.in
- Total disclosed funding: $3.5M
- Latest round: Seed (Apr 11, 2019)
- Investors on record: 2

## About

Setu Nutrition, based in India, focuses on creating high-quality dietary supplements that enhance health and wellness, specifically targeting skin care, gut health, and overall nutritional balance.Founded in 2017 in Mumbai, India, Setu Nutrition is dedicated to developing dietary supplements that cater to diverse health needs. The company has undergone no notable pivots in its business strategy. Nihaal Mariwala, the founder, has a history of entrepreneurship. Setu Nutrition raised USD 3.50 mn in a SEED round led by Lightspeed Venture Partners on October 25, 2023, bringing the total amount raised to USD 3.50 mn through two investment deals.Setu Nutrition specializes in high-quality dietary supplements aimed at improving various aspects of health and wellness, including skin care, gut health, immunity, sleep support, and overall nutritional balance. Their product line features clinically validated formulations designed to address specific health needs. For instance, their skin supplements target issues like pigmentation and fine lines, while gut health products focus on restoring digestive balance through prebiotic and probiotic solutions. Setu serves a broad customer base, appealing to individuals of all age groups who are seeking effective health solutions, with products marketed primarily in India and an expanding international audience through their online platform.In the most recent year of 2022, Setu Nutrition reported a revenue of USD 17,991.10 and an EBITDA of USD -7,631.10.Following the recent funding round in October 2023, Setu Nutrition plans to utilize the capital to develop new products and expand its operations and business reach. The company is focused on launching new dietary supplements aimed at improving specific health outcomes and is exploring opportunities in additional geographic markets to enhance its reach.

## Funding rounds

- Seed, Apr 11, 2019, $3.5M — Lightspeed Venture Partners, IIMA Ventures

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed
- IIMA Ventures (https://capitalatlas.ai/funds/iima-ventures) — Seed