# Pace Enterprise Pte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pace-enterprise-pte

- Industry: Financial Services
- Headquarters: Singapore
- Website: www.pacenow.co
- Total disclosed funding: $37M
- Latest round: Series A (Nov 21, 2022)
- Investors on record: 14

## About

Pace Enterprise Pte Ltd is a Singapore-based company that focuses on enhancing online payment and spending experiences through innovative digital financial tools for both individuals and businesses.Founded in 2020, Pace Enterprise Pte Ltd operates a digital platform designed to streamline online payment management. The company has not undergone significant pivots since its inception and does not have known subsidiaries. The founder, Chua Xinrong, previously established other companies in the fintech sector. As of November 21, 2022, Pace Enterprise secured USD 31.45 mn in Series A funding from a consortium of investors, bringing the total amount raised to USD 31.45 mn, with a current company valuation of USD 137.477 mn.Pace Now specializes in providing a comprehensive digital platform aimed at enhancing online payment and spending experiences for both individuals and businesses. Their core offerings include subscription-based financial tools that assist users in budgeting, investing, and managing their digital transactions effectively. These tools cater to a diverse client base, including consumers looking to optimize personal finances and businesses seeking efficient payment solutions. The services facilitate streamlined money management, enabling users to track spending habits, evaluate financial performance, and adjust budgets based on personal or organizational needs. The geographical markets served by Pace Now extend beyond its home region, reaching international customers who require adaptable financial management tools in the growing digital economy.In the most recent fiscal year of 2021, Pace Now reported a revenue of USD 1,474,337 and an EBITDA of USD -11,360,637. The company generates revenue through subscription fees for its financial tools, allowing users access to budgeting and investment functionalities, with businesses and individual users paying a monthly or annual fee for tailored features. Partnerships with retailers and financial institutions further enhance transaction capabilities, supporting integrations that streamline payment processes, thereby promoting disciplined spending habits among customers.Following the Series A funding round on November 21, 2022, where USD 31.45 mn was raised, Pace Enterprise Pte Ltd plans to utilize the capital to expand its technology, operations, and business development efforts. The company is developing new products aimed at enhancing its service offerings, with specifics on release dates to be determined. Additionally, Pace Now intends to target new geographic markets for expansion, though specific regions and timelines have not been disclosed yet.

## Funding rounds

- Series A, Nov 21, 2022, $31M — Vertex Ventures Southeast Asia & India, UOB Venture Management, Atinum Investment, SK, AppWorks, Alpha JWC Ventures, Framgia Holdings Pte. Ltd., Genesis Alternative Ventures, Marubeni Ventures, FEBE Ventures, Mindful Wealth, PT. Ajwcs Sinergi Dua, Avenue Ventures, LLC, Evolve Capital
- Seed, Oct 28, 2020, $5.3M — Vertex Ventures Southeast Asia & India, Alpha JWC Ventures, PT. Ajwcs Sinergi Dua

## Investors

- Vertex Ventures Southeast Asia & India (https://capitalatlas.ai/funds/vertex-ventures-southeast-asia-india) — Seed, Series A
- Alpha JWC Ventures (https://capitalatlas.ai/funds/alpha-jwc-ventures) — Seed, Series A
- PT. Ajwcs Sinergi Dua — Seed, Series A
- UOB Venture Management (https://capitalatlas.ai/funds/uob-venture-management) — Series A
- Atinum Investment (https://capitalatlas.ai/funds/atinum-investment) — Series A
- SK — Series A
- AppWorks (https://capitalatlas.ai/funds/appworks) — Series A
- Framgia Holdings Pte. Ltd. — Series A
- Genesis Alternative Ventures — Series A
- Marubeni Ventures — Series A
- FEBE Ventures (https://capitalatlas.ai/funds/febe-ventures) — Series A
- Mindful Wealth (https://capitalatlas.ai/funds/mindful-wealth) — Series A
- Avenue Ventures, LLC — Series A
- Evolve Capital — Series A