# P97 Networks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/p97-networks

- Industry: Software
- Headquarters: Houston, US
- Website: www.p97.com
- Total disclosed funding: $53M
- Latest round: Series C (Mar 30, 2023)
- Investors on record: 4

## About

P97 Networks, LLC, based in the US, specializes in mobile commerce and digital marketing solutions, focusing on enhancing customer engagement for the convenience, retail, and fuel sectors through innovative technologies.Founded in 2012 and headquartered in Houston, Texas, P97 Networks, LLC provides a robust mobile commerce platform and digital marketing services. The company has completed five deals, with its most recent deal occurring on April 1, 2025. Donald Frieden serves as the CEO, guiding the firm through its growth trajectory. Most notably, PDI Technologies, Inc. acquired P97 Networks from several investors, including Portage Ventures and Accenture Technology Ventures, although financial terms remain undisclosed. The company has raised a total of USD 40.00 mn across multiple funding rounds, with the latest being a Series C round led by Portage Ventures, which contributed to the current company valuation of USD 200.00 mn.P97 Networks specializes in mobile commerce and digital marketing solutions tailored for the convenience, retail, and fuel industries. Their core product offerings include P97 Mobile Commerce One, a comprehensive mobile commerce platform that integrates point-of-sale systems and cloud services to enhance customer engagement. The P97 Payments One service allows various payment methods, including digital wallets and ACH transfers, with features focused on security. Additionally, P97 Retail One provides marketers with tools to push digital offers, while P97 Energy One focuses on electric vehicle charging solutions, and P97 Fleet 360 modernizes fleet fueling through digitization. The company collaborates with major retailers and fuel companies primarily in North America to enhance their mobile and payment infrastructures.P97 Networks generates revenue through a range of subscription-based services and partnerships with clients across the retail and fuel sectors. Their business model emphasizes B2B transactions, allowing clients to integrate P97’s technology into their operations. Revenue streams include subscriptions for P97 Mobile Commerce One and P97 Payments One, enabling clients to offer enhanced mobile payment solutions. The deployment of P97 Retail One further drives revenue by allowing retailers to manage personalized promotions, with pricing structures reflecting the value delivered to clients during onboarding.P97 Networks plans to leverage its latest funding round to support future growth strategies, including the expansion of service offerings under PDI Technologies, Inc. The firm anticipates launching new products centered around mobile commerce and digital marketing. Specific geographic expansions target emerging markets within North America, aiming to increase market penetration by 2026. The recent acquisition by PDI Technologies will facilitate this strategic growth, enhancing the service portfolio and broadening client engagement.

## Funding rounds

- Series C, Mar 30, 2023, $40M — Portage Ventures
- Series B, Feb 28, 2019, $5M — Accenture Technology Ventures
- Series A, Dec 17, 2014, $8M — American Trading and Production Corporation, Emerald Technology Ventures

## Investors

- American Trading and Production Corporation — Series A
- Emerald Technology Ventures (https://capitalatlas.ai/funds/emerald-technology-ventures) — Series A
- Accenture Technology Ventures (https://capitalatlas.ai/funds/accenture-technology-ventures) — Series B
- Portage Ventures (https://capitalatlas.ai/funds/portage-ventures) — Series C