# P4 Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/p4-holdings-pty

- Industry: Financial Services
- Headquarters: Australia
- Total disclosed funding: $19M
- Latest round: Series A (Apr 5, 2023)
- Investors on record: 12

## About

Based in Victoria, Australia, and founded in 2021, P4 Holdings Pty Ltd operates as a provider of capital formation and cross-border structuring services to private equity firms and family offices. In April 2023, P4 Holdings Pty Ltd raised AUD 7.89 million in series A funding from MSW Capital, Salesforce Ventures, OIF Ventures and Janeiro Energy.

The company provides a wide range of financial advisory services such as capital formation, merchant banking, cross-border structuring, new venture investment, and strategic advisory.

## Funding rounds

- Series A, Apr 5, 2023, $5.3M — MSW Capital, Salesforce Ventures, OIF Ventures, Janeiro Energy
- Series A, Jul 15, 2022, $14M — MSW Capital, Union Bancaire Privée, Founder Collective, Salesforce Ventures, Scale Up Ventures, OIF Ventures, Janeiro Energy, Alney Pty Ltd, Morehead Investments Pty Ltd, Dadiaso Holdings Pty Ltd, Greer Pty Ltd
- Seed, May 25, 2021, $0.4M — OIF Ventures, Alney Pty Ltd, Marathon Road Pty Limited, Morehead Investments Pty Ltd, Dadiaso Holdings Pty Ltd, Greer Pty Ltd

## Investors

- OIF Ventures (https://capitalatlas.ai/funds/oif-ventures) — Seed, Series A
- Alney Pty Ltd — Seed, Series A
- Marathon Road Pty Limited — Seed
- Morehead Investments Pty Ltd — Seed, Series A
- Dadiaso Holdings Pty Ltd — Seed, Series A
- Greer Pty Ltd — Seed, Series A
- MSW Capital (https://capitalatlas.ai/funds/msw-capital) — Series A
- Union Bancaire Privée — Series A
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Series A
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A
- Scale Up Ventures (https://capitalatlas.ai/funds/scale-up-ventures) — Series A
- Janeiro Energy (https://capitalatlas.ai/funds/janeiro-energy) — Series A