# P21

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/p21

- Industry: Renewable Energy
- Headquarters: Munich, Germany
- Website: http://www.p-21.de
- Total disclosed funding: $7.4M
- Latest round: Series C (Jan 31, 2007)
- Investors on record: 4

## About

P21 is a Munich-based company that focuses on providing innovative solutions for enhancing operational efficiency and user experience across various sectors, including technology, healthcare, and consumer goods.Founded in 2001 in Munich, Germany, P21 operates in the domain of operational solutions. The company was acquired by Heliocentris Energy Solutions AG in June 2011 for an undisclosed amount. There are no mentions of subsidiaries or significant pivots in business strategy.The company specializes in offering a robust lineup of products designed to meet specific needs within its target markets. Their core offerings include innovative solutions aimed at enhancing operational efficiency and improving user experience across various sectors. These solutions are tailored to address challenges in industries such as technology, healthcare, and consumer goods. The company aims to streamline processes for its diverse clientele, which includes both enterprises and individual consumers, enabling them to achieve greater productivity and satisfaction. The products have been launched progressively over the past few years, with each iteration introducing advanced features based on customer feedback and market trends. Geographically, the company distributes its products in established markets across North America, Europe, and select regions in Asia, allowing it to cater to a wide range of end-users.The company generates revenue through a structured model that includes both direct sales and subscription-based services. Clients engage with the firm through various transaction types, such as direct purchases of flagship products or ongoing subscriptions for software solutions, ensuring a steady stream of income. Pricing plans are strategically designed to accommodate different customer profiles, ensuring accessibility while maximizing value. For instance, enterprise clients may opt for comprehensive packages that include multiple services, while individual consumers can select from tailored offerings based on their specific needs. This approach not only enhances customer loyalty but also supports a sustainable revenue stream as clients renew their subscriptions or make repeat purchases based on their positive experiences with the company’s products.Following its recent acquisition, P21 is focused on integrating innovative technologies into its product lineup and expanding into new markets. The company plans to launch several new products designed for enhanced operational efficiency by mid-2012. Additionally, targeted regions for expansion include Eastern Europe and parts of Asia, aiming for entry by 2013. The recent funding of EUR 10.000 mn will be utilized to support these initiatives and facilitate the development of new product offerings.

## Funding rounds

- Series C, Jan 31, 2007 — Conduit Ventures, Target Partners, Goldman Sachs Asset Management
- Series A, Apr 1, 2004, $7.4M — Conduit Ventures, TechFund Capital Europe Management, Target Partners

## Investors

- Conduit Ventures (https://capitalatlas.ai/funds/conduit-ventures) — Series A, Series C
- TechFund Capital Europe Management (https://capitalatlas.ai/funds/techfund-capital-europe-management) — Series A
- Target Partners (https://capitalatlas.ai/funds/target-partners) — Series A, Series C
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series C