# OxeFit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/oxefit

- Industry: Healthcare
- Headquarters: Plano, US
- Website: www.oxefit.com
- Total disclosed funding: $28M
- Latest round: Series A (Feb 3, 2021)
- Investors on record: 1

## About

OxeFit, Inc. is a US-based company specializing in innovative home fitness solutions, particularly through its advanced XS1 smart training home gym, designed to enhance user workout experiences with integrated technology.Founded in 2019 and headquartered in Plano, US, OxeFit, Inc. focuses on providing state-of-the-art fitness technology. The company has successfully completed 6 deals and raised a total of USD 17.50 mn through its LATEST_ROUND, Series A, achieving a current valuation of USD 210.41 mn. The founder has not been explicitly detailed, but the company's direction places emphasis on merging convenience with fitness technology.OxeFit specializes in advanced home fitness solutions, primarily through its flagship product, the XS1 smart training home gym, launched in 2020. The XS1 bundles strength training, HydroCardio workouts, and digital pilates experiences into a single machine, catering to a diverse range of fitness goals. Users benefit from features such as real-time performance analytics, customizable workout options, and access to over 280 trainer-led classes. The product is designed to serve a client base that includes fitness enthusiasts, busy professionals, and families looking for convenient workout solutions in their homes. OxeFit markets its products primarily in North America, with interests extending into various urban and suburban markets where home fitness solutions are increasingly sought after.OxeFit operates on a subscription-based revenue model with a primary offering that includes a 12-month membership priced at USD 49.99 per month. Customers purchasing the XS1 home gym typically engage in direct transactions with OxeFit to acquire the gym equipment, which includes bundled accessories and training programs. The company emphasizes the value of its digital services, which allow users to track their fitness progress and engage in a wide variety of workouts, reflecting its commitment to enhancing user experience. The XS1 is marketed as a comprehensive solution for strength training and cardio workouts, thus attracting both consumer and commercial clients who seek to integrate innovative fitness technology into their routines.OxeFit, Inc. is actively designing new products aimed at expanding its home fitness solutions portfolio, although specific release dates have not been disclosed. The company plans to expand its market reach into new geographic regions, particularly targeting key urban areas across North America by 2024. Recent funding from Reform Ventures will be utilized to bolster these initiatives and potentially support the development of additional innovative fitness products.

## Funding rounds

- Series A, Feb 3, 2021, $13M — Lydia Partners
- Series A, Jan 30, 2020, $15M — Lydia Partners

## Investors

- Lydia Partners (https://capitalatlas.ai/funds/lydia-partners) — Series A