# OwnID

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ownid

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.ownid.com/
- Total disclosed funding: $6.2M
- Latest round: Seed (Apr 26, 2022)
- Investors on record: 1

## About

Based in Israel, and founded in 2020, OwnID, Inc. provides a digital platform that allows individuals to create and use their own usernames and passwords to login to websites and apps. The company was co-founded by Dor Shany and Rooly Eliezerov, who serves as CEO and CPO respectively now. In September 2025, OwnID, a portfolio company of Mayfield Fund acquired Unico for USD 2.6 billion.

OwnID offers a passwordless authentication platform that uses biometrics and passkeys for secure login and registration. It also provides an AI-native identity solution for authenticating AI agents acting on behalf of users, ensuring compliance and security in automated interactions. The platform supports multi-factor authentication, magic links as fallback, and analytics for monitoring user behavior.

OwnID generates revenue through enterprise subscriptions for its authentication platform, targeting sectors like e-commerce, SaaS, and financial services. Its model focuses on improving conversion rates, reducing customer service costs, and enhancing security for businesses, which translates into recurring SaaS-based income.

Post-acquisition, OwnID is expected to integrate with Unico’s IDCloud and IDPay platforms, creating a global identity network. The combined offering aims to eliminate password vulnerabilities and expand into new markets such as Asia and Africa, while continuing to innovate in AI-driven authentication and fraud prevention.

## Funding rounds

- Seed, Apr 26, 2022, $6.2M — Mayfield Fund

## Investors

- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Seed