# OwnerIQ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/owneriq

- Industry: Marketing/Advertising
- Headquarters: Boston, US
- Website: www.owneriq.com
- Total disclosed funding: $28M
- Latest round: Series E (Jul 2, 2012)
- Investors on record: 6

## About

OwnerIQ, Inc. is a data-driven technology firm focused on providing innovative solutions for digital marketing and e-commerce, enhancing brand and retailer engagement through advanced analytics and targeted advertising.OwnerIQ, Inc. was founded in 2007 and is headquartered in Boston, US. The company specializes in digital marketing technologies that connect brands and retailers with consumers. In October 2019, Inmar, Inc. acquired OwnerIQ, Inc. for undisclosed financial terms. The company has engaged in 12 deals since its inception, with the most recent deal occurring in October 2019. The total amount raised by OwnerIQ, Inc. is USD 4.60 mn, with the latest round being a funding round amounting to USD 4.60 mn.OwnerIQ, Inc. specializes in providing data-driven marketing solutions that empower brands and retailers to enhance customer engagement and optimize their advertising strategies. Their core offerings include advanced analytics, targeted advertising solutions, and e-commerce insights designed to improve shopper interactions and increase sales conversions. The company's products facilitate connections within the digital marketplace, driving measurable results for a variety of clients, including major consumer goods and retail brands.OwnerIQ, Inc. generates revenue through a comprehensive model that includes subscriptions, partnerships, and service agreements with various clients. Their revenue streams primarily derive from advanced analytics and marketing solutions that assist brands in enhancing their online presence and optimizing advertising spend. Although specific pricing plans are not disclosed, it is understood that fees are structured around performance metrics to align with client objectives and maximize return on investment.OwnerIQ, Inc. is focused on expanding its product offerings with innovative solutions that aim to enhance digital marketing capabilities. The company is exploring new markets, particularly targeting regions in North America for increased engagement by 2023. Recent funding from the acquisition by Inmar, Inc. will be utilized to support these strategic initiatives, enhancing technology development and market reach.

## Funding rounds

- Series E, Jul 2, 2012, $7.5M — Atlas Venture, Longworth Venture Partners, Egan Managed Capital, MassVentures, Converge Venture Partners, Kepha Partners
- Series D, Jun 20, 2011, $7M — Atlas Venture, Longworth Venture Partners, Egan Managed Capital, MassVentures, Converge Venture Partners, Kepha Partners
- Series C, Dec 2, 2009, $5.8M — Atlas Venture, Egan Managed Capital, MassVentures, Converge Venture Partners, Kepha Partners
- Series B, Jun 23, 2008, $6M — Atlas Venture, Egan Managed Capital, MassVentures, Converge Venture Partners
- Series A, Oct 30, 2007, $2M — Atlas Venture, MassVentures, Converge Venture Partners

## Investors

- Atlas Venture (https://capitalatlas.ai/funds/atlas-venture) — Series A, Series B, Series C, Series D, Series E
- MassVentures (https://capitalatlas.ai/funds/massventures) — Series A, Series B, Series C, Series D, Series E
- Converge Venture Partners (https://capitalatlas.ai/funds/converge-venture-partners) — Series A, Series B, Series C, Series D, Series E
- Egan Managed Capital (https://capitalatlas.ai/funds/egan-managed-capital) — Series B, Series C, Series D, Series E
- Kepha Partners (https://capitalatlas.ai/funds/kepha-partners) — Series C, Series D, Series E
- Longworth Venture Partners (https://capitalatlas.ai/funds/longworth-venture-partners) — Series D, Series E