# OW Smell Made Digital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ow-smell-made-digital

- Industry: Hardware
- Headquarters: Cambridge, UK
- Website: https://ow-smelldigital.com/
- Total disclosed funding: $1.5M
- Latest round: Seed (Jul 15, 2021)
- Investors on record: 1

## About

Based in Cambridge, UK, and founded in 2019 by CEO Emanuela Maggioni, OWidgets Ltd operates as the developer of software and hardware solutions that allow identifying smells and perceptual effects. In March 2022, OWidgets Ltd raised GBP 1 million in seed funding led by Parkwalk Advisors.

The product developed by the company's engineers is an OW scent delivery device, which is a modular, comprised of either six or twenty-four individual odor channels that provide short-duration scent stimuli, each channel can be electronically activated, and carry a range of scents through an easily cleanable and replaceable cartridge. The unit can be synchronized to a computer, tablet, or smartphone via USB or bluetooth, controlled using the company's software. The company also offers a cloud-based software that provides a generative toolkit capable of identifying olfactory human-computer interaction.

The company plans to use the seed funds to expand the team and develop its digital olfaction technology software and hardware.

## Funding rounds

- Seed, Jul 15, 2021, $1.5M — Parkwalk Advisors

## Investors

- Parkwalk Advisors (https://capitalatlas.ai/funds/parkwalk-advisors) — Seed