# Ovation Up

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ovation-up

- Industry: Software
- Headquarters: Orem, US
- Website: www.ovationup.com
- Total disclosed funding: $4.1M
- Latest round: Series A (Jun 19, 2024)
- Investors on record: 13

## About

Ovation Up, Inc specializes in guest experience management for the restaurant industry. Founded in 2017 and headquartered in Orem, US, the company has engaged in three significant funding deals. The founders, Derek Morgan and Seth Weinert, have previously led successful initiatives in tech-driven customer solutions. In February 2026, Ovation Up, Inc raised USD 3 million in venture funding from individual and unspecified investors.
Ovation provides a comprehensive guest experience management platform specifically designed for restaurants. Their main offerings include SMS-based, two-question surveys that facilitate frictionless feedback collection from guests, along with more detailed follow-up surveys through their Next-Day Questions feature. The platform's core functionality is centered on enhancing guest satisfaction by streamlining recovery processes for dissatisfied customers and providing actionable operational insights to restaurant managers. Ovation serves a diverse client base that includes multi-unit and enterprise-level restaurant chains across numerous markets, such as the United States and Canada. The technology integrates seamlessly with over 50 popular point-of-sale systems and online ordering platforms, thereby catering to the needs of restaurants aiming to improve their customer engagement and feedback processes.
Ovation operates on a subscription-based revenue model, offering its services primarily through partnerships with restaurants that utilize their feedback management tools. Clients subscribe to the platform, which provides them with access to features such as guest feedback analysis, operational insights, and real-time guest recovery solutions. The pricing structure for these subscriptions varies based on the specific features accessed and the scale of deployment across multiple locations. The company’s flagship products, including the Digital Table Touch™ and AI-driven goal recommendations, are integral to their service offering, facilitating enhanced guest interactions and operational efficiencies. Through these structured transactions, Ovation enables restaurants to improve their guest experiences and ultimately drive revenue growth.
The February 2026 funding plans to support product development, expand Ovation’s AI-driven insights, and enhance tools for analyzing restaurant guest feedback.

## Funding rounds

- Series A, Jun 19, 2024 — Summit Capital, TIA Ventures, Peak Venture Partners, Plow Ventures, OneValley Ventures, Next Chapter Ventures, Rocky Woods Investments, AMARC Holdings
- Series A, Aug 24, 2022, $3.1M — 500 Startups, Monta Vista Capital, York IE, Branded Hospitality Ventures
- Seed, Aug 12, 2019, $1M — 500 Global, Monta Vista Capital

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Monta Vista Capital (https://capitalatlas.ai/funds/monta-vista-capital) — Seed, Series A
- 500 Startups — Series A
- York IE (https://capitalatlas.ai/funds/york-ie) — Series A
- Branded Hospitality Ventures (https://capitalatlas.ai/funds/branded-hospitality-ventures) — Series A
- Summit Capital — Series A
- TIA Ventures (https://capitalatlas.ai/funds/tia-ventures) — Series A
- Peak Venture Partners — Series A
- Plow Ventures (https://capitalatlas.ai/funds/plow-ventures) — Series A
- OneValley Ventures (https://capitalatlas.ai/funds/onevalley-ventures) — Series A
- Next Chapter Ventures — Series A
- Rocky Woods Investments — Series A
- AMARC Holdings — Series A