# OUYA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ouya-2

- Industry: Travel & Leisure
- Headquarters: Seoul, South Korea
- Website: www.ouyaespressobar.com
- Latest round: Seed (Jul 19, 2021)
- Investors on record: 1

## About

OUYA Espresso Bar is a coffee retailer specializing in high-quality coffee products, with a focus on low-acidity beans that cater to discerning coffee enthusiasts in South Korea.OUYA Espresso Bar was founded in 2018 in Seoul, South Korea. The company specializes in serving premium coffee products and has successfully completed 2 deals, with the most recent occurring on July 26, 2022. In this deal, LOUNGE'LAB Inc., a portfolio company of Humax Co., Ltd. and TBT Partners, acquired OUYA, aiming to enhance its product development and business expansion efforts.OUYA Espresso Bar specializes in providing high-quality coffee products, primarily focusing on beans that are characterized by their low acidity. Their flagship offerings include a variety of coffee blends produced from carefully sourced beans, designed to deliver a rich, smooth flavor profile that appeals to consumers seeking a robust coffee experience. OUYA operates several retail locations across South Korea, including in Hongdae, Jongno, Haebangchon, and Magok, catering predominantly to local coffee enthusiasts and businesses in the hospitality sector. The company also provides B2B services, supplying its signature OUYA blends to various restaurants and cafes, enhancing their beverage offerings with premium coffee solutions. The educational segment of their services ensures that clients receive comprehensive training in coffee preparation, enabling them to serve high-quality coffee consistently.OUYA Espresso Bar generates revenue through a combination of retail sales and B2B partnerships. The business model involves direct-to-consumer sales at its physical locations, where customers can purchase freshly brewed coffee and beans. Additionally, OUYA engages in wholesale transactions with other businesses, providing them with their signature coffee blends. The pricing structure for their coffee products reflects the premium quality they offer, with various options available depending on the quantity and type of blend selected. As part of their educational services, the company also conducts training sessions, further diversifying their revenue streams. Through these diversified channels, OUYA can leverage its brand strength and product offerings to maintain a steady growth trajectory in the competitive coffee market.The acquisition in July 2022 will support OUYA in its product development and business expansion initiatives. Future growth plans include the introduction of new coffee blends aimed at enhancing their product line and further penetrating local markets. Additionally, OUYA may explore opportunities to expand its retail presence beyond South Korea, targeting nearby Asian markets to increase its footprint. The recent investment will facilitate these initiatives and help the company optimize its operations to meet growing consumer demand.

## Funding rounds

- Seed, Jul 19, 2021 — Krypton

## Investors

- Krypton (https://capitalatlas.ai/funds/krypton) — Seed