# Outside Interactive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/outside-interactive

- Industry: Media
- Headquarters: Boulder, US
- Website: www.outsideinc.com/
- Total disclosed funding: $161M
- Latest round: Series B (Feb 22, 2021)
- Investors on record: 5

## About

Outside Interactive, Inc. is a U.S.-based company specializing in the active lifestyle industry, offering a comprehensive platform that connects outdoor enthusiasts with expert content, gear reviews, and adventure resources through its subscription service, Outside+.Founded in 2017 by Blake Folgado, Chris Yu, John Spinale, Marco Caloiaro, Oliver Farshi, Robin Thurston, and Ryan Irvin, Outside Interactive, Inc. operates from Boulder, Colorado. The firm focuses on creating a unified platform for outdoor lifestyle content and has raised a total of USD 157.00 mn across multiple funding rounds, with the latest being a SERIES C round on June 1, 2021, supported by investors including Madrone Capital Partners, QIC, and Wellcome Trust. Marco Caloiaro serves as the CEO, leading the company through its strategic initiatives.Outside Inc. serves as a comprehensive platform for the active lifestyle industry, uniting over 20 leading brands under the Outside+ subscription service. The company offers a diverse array of products and services, including expert advice, gear reviews, destination guides, adventure stories, and access to adventure films and original series through Outside TV. Additionally, Outside provides two powerful navigation applications, Gaia GPS Premium and Trailforks Pro, tailored for outdoor enthusiasts. Their client base includes individuals passionate about outdoor activities, as well as various partners in the adventure sports and outdoor gear sectors. Outside’s products are marketed and sold primarily in North America, with a strong emphasis on reaching customers who value environmental sustainability and a connection to nature.Outside Inc. generates revenue through a subscription-based model via Outside+, which grants users access to a wide range of content and applications designed for outdoor adventurers. The company also engages in partnerships with brands such as The North Face, Gatorade, Garmin, and Volkswagen, leveraging co-marketing strategies to enhance visibility and drive sales. These partnerships may involve joint promotional efforts or the development of branded content that aligns with the specific needs of each partner, solidifying Outside's standing in the market. Additionally, transactions within the business often encompass both B2C and B2B elements, allowing for direct sales to consumers as well as collaborations with retailers to broaden reach. The diverse product offerings, combined with strategic partnerships, demonstrate Outside's commitment to creating a robust ecosystem that supports its revenue generation efforts.In June 2021, Outside Interactive, Inc. raised USD 157.00 mn in SERIES C funding to support its growth initiatives. The company plans to expand its range of products, including potential new features and enhancements to its subscription services, although specific product release dates have not been detailed. Geographic expansion is also on the agenda, with a focus on increasing its market presence in North America and potentially exploring new areas that align with its outdoor lifestyle brand. The recent funding will be utilized to bolster these expansion efforts and to advance product development, ensuring the company meets the evolving needs of its customer base.

## Funding rounds

- Series B, Feb 22, 2021, $150M — HRTG Partners, JAZZ Venture Partners, Next Ventures, Zone 5 Ventures
- Series A, Jun 30, 2020, $11M — Service Provider Capital, JAZZ Venture Partners, Next Ventures, Zone 5 Ventures

## Investors

- Service Provider Capital (https://capitalatlas.ai/funds/service-provider-capital) — Series A
- JAZZ Venture Partners (https://capitalatlas.ai/funds/jazz-venture-partners) — Series A, Series B
- Next Ventures (https://capitalatlas.ai/funds/next-ventures) — Series A, Series B
- Zone 5 Ventures (https://capitalatlas.ai/funds/zone-5-ventures) — Series A, Series B
- HRTG Partners — Series B