# Outplay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/outplay

- Industry: Software
- Headquarters: Cedar Park, US
- Website: www.outplayhq.com
- Total disclosed funding: $9M
- Latest round: Series A (Jun 10, 2021)
- Investors on record: 2

## About

Outplay is a US-based company specializing in AI-driven sales engagement and automation solutions designed for small to medium-sized businesses, enhancing their outreach efficiency across multiple channels.Founded in 2018, Outplay operates out of Cedar Park, US, providing innovative sales engagement solutions. The company has successfully raised a total of USD 7.010 mn in funding, primarily through its SERIES A round led by Sequoia Capital, which coincided with its latest funding round. The firm was established by Laxman Papineni, Praveen Sherman, Ram Papineni, and Yuri Fedin, who bring extensive experience in technology and sales to the company.Outplay offers an AI-powered sales engagement and automation platform tailored for fast-scaling small to medium-sized businesses (SMBs). This platform automates outreach and follow-ups across channels such as email, social media, phone, and chat, addressing manual outreach challenges. Key features include automated email campaigns, lead tracking, and analytics, serving a diverse global clientele from North America, Europe, and Asia-Pacific, while ensuring a user-friendly experience for quick onboarding.Outplay generates revenue through a subscription-based model, with pricing tiers that cater to different user requirements. Clients are billed according to their chosen plan, which encompasses outreach automation, multichannel engagement, and customer analytics. This financial structure is designed to support both B2B and direct-to-consumer transactions, integrating seamlessly with existing CRM systems and tools used by sales teams.As part of its future growth strategy, Outplay plans to enhance its AI-driven sales engagement tools, supported by a recent acquisition by JungleWorks, which acquired a majority stake in March 2025. This acquisition is intended to bolster Outplay’s operational capabilities while allowing it to maintain independent operations. The company is targeting expansion into new markets to broaden its global footprint, although specific markets have yet to be disclosed.

## Funding rounds

- Series A, Jun 10, 2021, $7M — Hong Shan
- Seed, Mar 3, 2021, $2M — Surge

## Investors

- Surge (https://capitalatlas.ai/funds/surge) — Seed
- Hong Shan — Series A