# Outopia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/outopia-2

- Industry: Consumer Products
- Headquarters: Shanghai, China
- Website: www.outopia.com/
- Latest round: Series B (Feb 10, 2026)
- Investors on record: 4

## About

Outopia, based in Shanghai, China, specializes in high-performance apparel and accessories crafted from sustainable materials. The company caters to athletes and outdoor enthusiasts with a focus on comfort and functionality in their products.Founded in 2021, Outopia is a company that focuses on producing high-performance apparel. The company operates out of Shanghai, China, without any known changes in business strategy or operations. The founder's history is not provided. As of February 10, 2026, Outopia raised an undisclosed amount in SERIES B funding led by Meridian Capital China, with participation from Challenjers Venture, Ventech China, and Shunwei Capital. The company has had a total of 1 deal to date.Outopia Run specializes in high-performance apparel and accessories primarily made from ZQ™ certified, traceable merino wool. The core product line includes a variety of clothing items designed for comfort and functionality, such as t-shirts, tanks, shorts, pants, outerwear, and accessories like hats and socks. These products cater to active individuals and athletes seeking soft, breathable, and durable materials for activities such as trail running, road running, hiking, and cycling. The company's offerings emphasize animal welfare and sustainability, appealing to environmentally conscious consumers. Outopia Run's products are marketed primarily in North America and select international markets, targeting a diverse customer base that includes individual consumers, outdoor enthusiasts, and athletes.The revenue structure of Outopia Run is established through direct-to-consumer sales via their online platform. Customers purchase individual items, such as the Women's Wonderland Merino Blend Long Sleeves T-Shirt and the Unisex's Earth Merino Blend Long Sleeves T-Shirt, which are priced at USD 128.00 and USD 108.00, respectively. The company also encourages customer engagement through promotional offers, such as a 15% discount on the first order upon account registration. Outopia Run's sales strategy is further supported by a loyalty program, which fosters repeat business and enhances customer retention. Revenue is generated primarily through one-time purchases, with opportunities for upselling through exclusive offers and seasonal sales events.Outopia plans to introduce new products designed with innovative features, although specific release dates are not mentioned. The company aims to expand its reach into additional international markets beyond North America by targeting regions in Europe and Asia by the end of 2026. The recent SERIES B funding will support these initiatives, enhancing product development and market entry efforts.

## Funding rounds

- Series B, Feb 10, 2026 — Meridian Capital, Shunwei Capital, Ventech China, Challenjers Venture

## Investors

- Meridian Capital — Series B
- Shunwei Capital (https://capitalatlas.ai/funds/shunwei-capital) — Series B
- Ventech China (https://capitalatlas.ai/funds/ventech-china) — Series B
- Challenjers Venture (https://capitalatlas.ai/funds/challenjers-venture) — Series B