# OUTFITTERY

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/outfittery

- Industry: Retail
- Headquarters: Berlin, Germany
- Website: www.outfittery.de/
- Total disclosed funding: $18M
- Latest round: Series B (Jan 2, 2014)
- Investors on record: 5

## About

Based in Germany, OUTFITTERY GmbH operates as a personalized styling service that simplifies the shopping experience for both men and women through curated fashion selections.Founded in 2012, OUTFITTERY GmbH is a Berlin-based company that specializes in providing tailored fashion services. The company was co-founded by Anna Alex and Julia Bösch, who have backgrounds in fashion and e-commerce. In July 2016, OUTFITTERY raised EUR 20 million in funding led by Octopus Investments, with participation from other investors including HV Capital and Highland Europe. The company has raised a total of EUR 20 million to date and is currently valued at EUR 114.82 million.OUTFITTERY primarily offers a personalized styling service for men's and women's fashion, aimed at simplifying the shopping experience for its customers. The core product involves an online style quiz that allows users to specify their budget, preferred styles, and categories of clothing they are interested in. Based on the quiz results, customers receive a curated selection of apparel delivered in a box, which they can try on at home before making a purchase decision. OUTFITTERY serves a diverse clientele across various European markets, including Germany, Austria, Switzerland, Luxembourg, the Netherlands, Belgium, Sweden, Denmark, France, and the United Kingdom, catering to style-conscious individuals seeking convenience and personalization in their shopping experience.OUTFITTERY generated revenue of EUR 79,424,166.70 in 2019, with an EBITDA of EUR -14,586,533.30 for the same year. The company operates on a direct-to-consumer model, where customers pay for the items they choose to keep after trying them on at home, without a subscription requirement. This approach allows customers flexibility and encourages engagement without ongoing commitments. OUTFITTERY features a selection from over 150 top brands, and the model includes free shipping and returns to enhance the customer experience.In July 2016, OUTFITTERY raised EUR 20 million in venture funding to support its growth strategies. The company plans to use this funding to expand its product offerings and enhance its service. While specific details about new products have not been disclosed, the company aims to enhance its market presence in existing European markets and explore potential expansion into new markets.

## Funding rounds

- Series B, Jan 2, 2014, $18M — Mangrove Capital Partners, HV Capital, High-Tech Gruenderfonds, VC Fonds Kreativwirtschaft Berlin, Highland Europe

## Investors

- Mangrove Capital Partners (https://capitalatlas.ai/funds/mangrove-capital-partners) — Series B
- HV Capital (https://capitalatlas.ai/funds/hv-capital) — Series B
- High-Tech Gruenderfonds (https://capitalatlas.ai/funds/high-tech-gruenderfonds) — Series B
- VC Fonds Kreativwirtschaft Berlin — Series B
- Highland Europe (https://capitalatlas.ai/funds/highland-europe) — Series B