# Outdoor Project

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/outdoor-project

- Industry: Internet
- Headquarters: Portland, US
- Website: www.outdoorproject.com
- Total disclosed funding: $2M
- Latest round: Series A (Feb 21, 2017)
- Investors on record: 3

## About

Outdoor Project, Inc. is a platform that provides comprehensive resources for outdoor exploration, featuring guides and articles tailored for adventure enthusiasts and families looking for recreational activities.Outdoor Project, Inc. was founded in 2012 in Portland, US, and operates as an independent entity without known subsidiaries. The company offers detailed insights into outdoor adventures, including hiking and camping activities. Aron Bosworth, the founder, has a history of involvement in outdoor-focused ventures. In February 2017, the company raised USD 2 million in its Series A funding round led by Oregon Venture Fund, with participation from 44NorthVentures and The R-Group, LLC, bringing the total amount raised to USD 2 million.Outdoor Project provides a comprehensive platform that serves as an ultimate adventure guide, focusing on outdoor exploration and activities. The company's core offerings include detailed articles, guides, and curated content about various outdoor adventures, which encompass hiking, camping, and exploration of natural sites like waterfalls along the West Coast. These resources assist outdoor enthusiasts in discovering new locations, planning their adventures, and gaining insights into best practices for safe and enjoyable experiences, targeting a broad audience across the United States.The revenue model of Outdoor Project is predominantly based on partnerships and affiliate marketing. The company engages with outdoor brands and service providers to generate revenue through referral links and sponsorships of its content. Additionally, revenue is generated from advertising placements on its platform, catering to both B2B partnerships and direct-to-consumer interactions, tailored to the needs of the featured brands and services.Outdoor Project, Inc. plans to utilize the USD 2 million raised in its Series A funding to enhance its platform and expand its reach. The funding will support the development of new adventure guides and articles aimed at engaging a broader audience. The company is also exploring entry into new geographic markets across the Western United States, with specific targeting of regions known for outdoor activities by the end of 2023. The resources developed will aim to improve user experiences and attract new partnerships.

## Funding rounds

- Series A, Feb 21, 2017, $2M — Oregon Venture Fund, 44NorthVentures, The R-Group, LLC

## Investors

- Oregon Venture Fund (https://capitalatlas.ai/funds/oregon-venture-fund) — Series A
- 44NorthVentures (https://capitalatlas.ai/funds/44northventures) — Series A
- The R-Group, LLC — Series A