# Ourcast

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ourcast

- Industry: Software
- Headquarters: Santa Monica, US
- Website: www.outcast.net
- Total disclosed funding: $2M
- Latest round: Seed (Sep 1, 2013)
- Investors on record: 1

## About

Ourcast, Inc. is a digital marketing firm specializing in brand amplification through innovative media strategies, offering tailored advertising campaigns and data analytics solutions to enhance customer engagement and brand visibility.Ourcast, Inc. operates as a digital marketing company focused on enhancing brand visibility through advanced advertising strategies. Founded in Santa Monica, US, the company underwent a strategic pivot in its operations to address the growing demand for data-driven marketing solutions. In 2013, Ourcast raised USD 0.2 million in SEED funding from Starfish Ventures, marking its most recent investment round. The founder's details are not publicly available, and the company has successfully completed 4 deals to date.Outcast specializes in innovative digital marketing solutions, primarily focusing on brand amplification through advanced media strategies. Their core offerings include targeted advertising campaigns, audience engagement tools, and data analytics services that enhance brand visibility and foster customer interaction. The company serves a diverse clientele across various industries, including retail, technology, and consumer goods, with a notable presence in North America and Europe.Outcast generates revenue through a structured model that emphasizes partnerships and direct client engagements. The company enters into contractual agreements with brands, offering tailored marketing packages with subscription-based services or project-based fees. A typical transaction structure includes multi-platform advertising campaigns, where clients pay based on the campaign's scope and reach, possibly including performance-based incentives.In September 2013, Ourcast, Inc. secured USD 0.2 million of Seed funding to support its growth initiatives. The company plans to further develop innovative products aimed at enhancing its digital marketing offerings, with potential launches scheduled for the next fiscal year. Ourcast is also focused on expanding into new markets, specifically targeting increased engagement in regions across Europe and Asia within the next two years.

## Funding rounds

- Seed, Sep 1, 2013, $0.2M — Starfish Ventures
- Series A, Oct 17, 2012, $0.5M — Starfish Ventures
- Series A, Apr 18, 2012, $1.3M — Starfish Ventures

## Investors

- Starfish Ventures (https://capitalatlas.ai/funds/starfish-ventures) — Series A, Seed