# OurCart

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ourcart

- Industry: Software
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.ourcart.com
- Total disclosed funding: $2.9M
- Latest round: Seed (Jun 1, 2015)
- Investors on record: 4

## About

OurCart provides innovative solutions for capturing retailer-agnostic purchase data, helping brands validate transactions and engage customers effectively through data-driven insights and marketing strategies.Founded in 2013 in Tel Aviv-Yafo, Israel, OurCart specializes in capturing purchase data that supports brands in validating transactions. The company raised USD 1.95 mn in Seed funding on June 1, 2015, with participation from Nielsen Innovate, Partam Hightech, Pereg Ventures, and Whitestone Investment Fund. CEO Shahar Alster leads the firm, which has completed two funding deals to date.OurCart specializes in providing robust solutions for capturing retailer-agnostic purchase data, enabling brands to validate transactions and reward customers effectively. The core offerings include purchase data capture tools, brand marketing solutions, and fully managed consumer panels aimed at generating deep insights into consumer behavior and preferences. These services are designed to address critical use cases such as enhancing marketing strategies, optimizing sales efforts, and facilitating the deployment of consumer insights across various platforms. The company serves a diverse clientele ranging from Fortune 500 enterprises to emerging startups focused on better-for-you products. OurCart's products are marketed across various regions, including North America, Europe, and parts of Asia, tailoring its offerings to meet the unique demands of each market.The revenue model of OurCart is primarily based on B2B transactions, where the company engages with brands through subscription-based partnerships and service agreements. Clients typically subscribe to access the suite of purchase data capture and validation services, which allows them to enhance their marketing and sales strategies. Revenue is generated through these subscription fees, alongside potential performance-based incentives linked to the effectiveness of the marketing solutions provided. OurCart may also engage in contractual agreements that facilitate the use of its consumer panels for targeted market research, thereby creating additional revenue streams. The specific financial details related to pricing structures for individual products or services are proprietary to the company.OurCart plans to leverage its recent funding of USD 1.95 mn from the Seed round to enhance product development and explore new markets. Upcoming products are being designed to expand their capabilities in purchase data analytics, with expected launches slated for late 2023. The company is targeting expansion into Europe and Asia by 2024 to capitalize on growing demand in these regions.

## Funding rounds

- Seed, Jun 1, 2015, $1.9M — Pereg Ventures, Nielsen Innovate, Partam Hightech, Whitestone Investment Fund
- Seed, Jul 1, 2013, $0.9M — Nielsen Innovate

## Investors

- Nielsen Innovate (https://capitalatlas.ai/funds/nielsen-innovate) — Seed
- Pereg Ventures (https://capitalatlas.ai/funds/pereg-ventures) — Seed
- Partam Hightech (https://capitalatlas.ai/funds/partam-hightech) — Seed
- Whitestone Investment Fund — Seed